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LCP is 24,004ms and total PageLoad is 26,001ms.

Perform a total audit of the 49 third-party scripts. The 22ms TTFB suggests server response is excellent, but the front-end is severely bloated by render-blocking resources or unoptimized assets.

Reviews data is listed as None and no review provider is detected.

Integrate a review platform (e.g., Okendo, Yotpo, or Stamped) immediately. For high-ticket furniture ($? - $?), customer testimonials and photo reviews are essential for conversion.

49 different tools/trackers are active, including redundant analytics (Amplitude, GA4, UA, Heap, Lucky Orange).

Consolidate tracking via server-side tagging (Elevar is already present) and remove redundant event listeners to improve browser execution speed.

The discount rate is 0%.

Implement a welcome offer (e.g., '$50 off your first order') to capture email/SMS leads, especially given the presence of Klaviyo and Tatari (TV advertising), which indicates high-volume top-of-funnel traffic.

No social links are detected in the store metadata.

Connect Instagram and Pinterest accounts to the footer and product pages. Furniture is a highly visual category where social validation and 'shop the look' content drive intent.

The store only supports 1 language and ships to 1 country (US).

Evaluate expansion into Canada (CA) using Shopify Markets, as the brand already uses BNPL tools (Klarna, Affirm) that are compatible with North American expansion.

There is a 1:1 ratio of products to collections (1000 products, 1000 collections).

Audit the collection strategy. Having as many collections as products suggests a lack of categorical grouping (e.g., 'Sofas', 'Beds'), which confuses search engine crawlers and hinders user navigation.

Product types and Vendors fields are empty.

Populate Shopify 'Product Type' fields to improve Google Shopping feed accuracy and internal collection filtering.