Fenty Beauty by Rihanna | Beauty for All
Fenty Beauty by Rihanna offers a wide range of inclusive cosmetics, skincare, and fragrance products. The brand focuses on providing an unmatched variety of shades to cater to all skin tones and types.
Performance
Tech Stack (55)
| Tool | Category | Detection |
|---|---|---|
| accentuate | other | app |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| Attentive | sms | app |
| backinstock | app | |
| clarip | other | app |
| Cloudflare | cdn | app |
| Fast Fonts | performance | app |
| fontdeck | other | app |
| forter | fraud | app |
| freegeoip | other | app |
| Global E | payments | pixel |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| grin | loyalty | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipinfo | other | app |
| ipinfodb | other | app |
| kenshoo | other | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| makeupar | other | app |
| maxmind | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| northbeam | advertising | pixel |
| Onelink Edge | other | app |
| onetrust | consent | app |
| ordergroove | subscriptions | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| rakuten | advertising | app |
| Rakuten Advertising | advertising | pixel |
| Reddit Pixel | advertising | pixel |
| Rise Ai | payments | app |
| rivo | loyalty | app |
| rockerbox | advertising | pixel |
| searchspring | search | pixel |
| Sentry | analytics | app |
| Shopify | platform | app |
| shopmy | loyalty | pixel |
| tapcart | platform | pixel |
| TikTok Pixel | advertising | pixel |
| tolstoy | other | app |
| unpkg CDN | cdn | app |
| urldefense | other | app |
| vimeo | other | app |
| wonderment | other | pixel |
| Yotpo | reviews | app |
| yottaa | platform | app |
| youtube | video | app |
Recent Changes (4)
Classification
Details
Findings (8)
The tool list includes 'ordergroove', but the store data reports 'Subscriptions: False'.
Identify and fix the integration between Ordergroove and Shopify to ensure recurring revenue options are visible on consumable products like Fenty Skin and Fenty Hair.
Review provider and review data are listed as 'None'.
Implement a review collection and display system (e.g., Yotpo, Okendo, or Bazaarvoice). Social proof is a critical conversion driver for beauty products where shade matching and efficacy are concerns.
The H1 tag is empty.
Add a descriptive H1 tag to the homepage (e.g., 'Fenty Beauty by Rihanna | Official Store') to improve keyword relevance and accessibility.
Social links are present in the schema but contain empty strings.
Properly configure social media URLs in the theme settings to drive cross-channel engagement and improve SEO signals.
The average discount rate is 24% for a prestige beauty brand.
Audit the impact of high discounting on brand equity and margins. Consider shifting strategy toward value-add bundles or loyalty-based rewards using the existing 'rise_ai' or 'rivo' tools.
The store has 103,000 collections, which equals the product count.
Review the collection architecture. Having one collection per product suggests an automated SEO strategy that may cause 'crawl budget' issues or duplicate content penalties.
The store utilizes 44 third-party tools, leading to a PageLoad time of 2451ms despite a fast TTFB of 33ms.
Audit the 44 tools and remove any redundant or unused tracking pixels/apps. Use GTM to sequence non-critical scripts to load after the window load event to reduce the 2-second gap between TTFB and PageLoad.
The page reports 0 sections and only 1 image.
If this is a data representation of a landing page, ensure that modular theme sections are being used for better UX and easier content updates. A '0 section' structure suggests a hard-coded or legacy layout.