eos Body Care, Shave & Lip Balm Must-Haves
eos offers a range of hydrating body lotions, washes, mists, and their iconic lip balms. They focus on turning everyday moisturizing into a fragrance-driven experience.
Performance
Tech Stack (37)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | app |
| Attentive | sms | pixel |
| bazaarvoice | reviews | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | pixel |
| convert | ab_testing | app |
| Dash Hudson | other | app |
| Eg Auto Add | upsell | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Infrastructure | platform | app |
| jst | platform | app |
| Justuno | popups | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Optimizely | ab_testing | pixel |
| PayPal | payments | app |
| pepperjam | advertising | app |
| Pinterest Tag | advertising | pixel |
| Postscript | sms | app |
| rakuten | advertising | app |
| Rakuten Advertising | advertising | pixel |
| rudderstack | analytics | pixel |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| swym | other | app |
| TikTok Pixel | advertising | pixel |
| userway | accessibility | app |
| wunderkind | advertising | pixel |
| Yotpo Sms | sms | app |
| youtube | video | app |
Classification
Details
Findings (9)
The H1 tag is reported as empty in the metadata.
Implement a keyword-rich H1 tag on the homepage (e.g., 'eos Body Care & Iconic Lip Balms') to improve search engine crawling and document hierarchy.
The store is running three separate SMS marketing tools: Attentive, Postscript, and SMSBump.
Consolidate into a single SMS provider to reduce script bloat, avoid duplicate customer messaging, and centralize attribution data.
Largest Contentful Paint (LCP) is 3036ms, exceeding the 'Good' threshold of 2500ms.
Optimize the hero image and prioritize critical CSS to bring LCP under 2.5s for better user experience and SEO ranking.
The data reports 'Reviews: None' despite Bazaarvoice being listed in the tech stack.
Ensure Bazaarvoice review widgets are correctly implemented on product pages to provide essential social proof for high-volume DTC products.
The store currently only ships to one country (US) and supports zero additional languages.
Enable Shopify Markets to expand shipping to international territories (e.g., CA, UK) and implement localized currency and translation layers.
The store maintains a 35% discount rate, which is significantly higher than the industry standard for established brands.
Analyze margin impact and consider transitioning from blanket discounts to bundle-based incentives or loyalty-driven rewards (Klaviyo/Subscriptions) to protect brand value.
Both Convert and Optimizely are active on the site.
Decommission one A/B testing platform to reduce the amount of third-party JavaScript executed on page load, which contributes to the 3.5s page load time.
The site is running Google Analytics UA, GA4, and Rudderstack simultaneously.
Fully migrate to GA4 via Rudderstack and remove the legacy Universal Analytics (UA) scripts to streamline data collection and improve front-end performance.
Only Klarna is available for 'Buy Now, Pay Later' services.
With products priced up to $100 and a high average SKU count, adding Afterpay or Affirm can increase conversion by capturing customers loyal to those ecosystems.