Performance
Tech Stack (32)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Attentive | sms | app |
| Cloudflare | cdn | app |
| Consentmo GDPR Compliance | consent | app |
| edgetag | advertising | app |
| Fast Bundle | upsell | app |
| Fbp Fast Bundle | upsell | app |
| FullStory | heatmap | app |
| Global E | payments | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Infrastructure | platform | app |
| Klaviyo | app | |
| Loop Returns | shipping | app |
| Lucky Orange | heatmap | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Octane AI | personalization | app |
| Okendo | reviews | app |
| onetrust | consent | app |
| PayPal | payments | app |
| Safeopt Cf | advertising | app |
| Shopify | platform | app |
| shopmy | loyalty | app |
| signifyd | fraud | app |
| smartlook | analytics | app |
| usablenet | accessibility | app |
| wunderkind | advertising | app |
| Xp2023 Pixel | advertising | pixel |
| younet | other | app |
Classification
Details
Findings (8)
Okendo is listed in the marketing stack, but the data reports 'Reviews: None (provider: )'.
Audit the Okendo integration to ensure review widgets are properly rendering on Product Detail Pages (PDPs). In premium apparel, social proof is critical for justifying a $155 average price point.
Page load time is 5378ms, which is significantly above the recommended 3s threshold for e-commerce.
Reduce the total number of third-party scripts (currently 47) and optimize the 119 images being loaded per page. Prioritize image compression and lazy loading for sections below the fold.
Subscriptions are disabled (False), even though the store sells consumable/replenishment items.
Launch a subscription program for Ardent Goods, laundry care (washable silk care), or a 'PJ of the month' club using a tool like Recharge or Skio to build recurring revenue and increase LTV.
The primary H1 is 'Here Comes the Sun', which is lifestyle-oriented but lacks core keywords.
Optimize the H1 to include high-volume category keywords such as 'Luxury Pajamas & Women’s Loungewear' to improve organic ranking for non-brand search terms.
The summary reports 'BNPL: none', despite 'scalapay' appearing in the tech stack.
Ensure Scalapay or a major US-centric BNPL provider like Affirm or Klarna is clearly visible on PDPs and in the cart. With an average price of $155, installment payments are a key driver for conversion and AOV.
The store is running multiple overlapping behavioral tracking tools (FullStory and Lucky Orange) and multiple analytics routers (Rudderstack and EdgeTag).
Consolidate the stack to reduce main-thread execution time. Choose one session recording tool and one data routing layer to minimize script bloat.
The store ships to 206 countries but only supports 2 languages.
Expand language localization via Global-e for top-performing international markets (e.g., German, French, or Spanish) to reduce friction for global shoppers.
The page loads 119 images within only 4 sections.
Review the layout strategy. This ratio suggests heavy image carousels or hidden galleries that impact mobile performance without necessarily providing proportional conversion value. Move to a more structured section-based storytelling approach.