Fishwife Tinned Seafood Co.
Performance
Tech Stack (63)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| alia | pixel | |
| alocdn | cdn | app |
| Attentive | sms | pixel |
| blackcrow | advertising | app |
| Black Crow Ai | optimization | app |
| disqus | other | app |
| friendbuy | other | app |
| goaudience | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Maps | other | app |
| Google Tag Manager | analytics | pixel |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| intelligems | ab_testing | app |
| Ip Api | analytics | app |
| Ip Lookup | other | app |
| Justone Ai | other | app |
| kickstarter | other | app |
| Klaviyo | app | |
| liveintent | advertising | app |
| liveramp | advertising | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| mmapiws | analytics | app |
| nofraud | fraud | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| posthog | analytics | app |
| Postscript | sms | app |
| Rebuy | upsell | pixel |
| recaptcha | fraud | app |
| Recharge | subscriptions | app |
| Retention Com | pixel | |
| saasler | popups | pixel |
| Sail Horizon | other | app |
| Sentry | analytics | app |
| shareasale | advertising | pixel |
| sharpspring | other | app |
| Shogun | page_builder | pixel |
| Shopify | platform | app |
| Shopify Forms | app | |
| shoplift | ab_testing | pixel |
| Shoplift Ai | other | app |
| Smile.io | loyalty | pixel |
| SMSBump (Yotpo) | sms | app |
| Snapchat Pixel | advertising | pixel |
| superfiliate | loyalty | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| typeform | other | app |
| upsellproductaddons | other | app |
| usbrowserspeed | analytics | app |
| vimeo | other | app |
| VWO (Visual Website Optimizer) | ab_testing | app |
| Wholesale Gorilla | other | app |
| Yotpo Sms | sms | app |
| Yotpo Smsbump | sms | app |
| youtube | video | app |
Classification
Details
Findings (11)
The H1 tag is currently empty.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Fishwife Tinned Seafood Co. | Premium Conservas') to improve search engine indexing and accessibility.
Review count is zero despite having Okendo (a premium review tool) in the marketing stack.
Activate Okendo review widgets on product pages and the homepage to build social proof, as tinned seafood is a high-trust category.
Total PageLoad time is 6073ms, which is significantly high despite a fast TTFB of 123ms.
Audit and consolidate the 57 installed tools. The high script count is likely causing the 6s+ load time, which negatively impacts conversion rates.
Subscriptions are marked as False, but Recharge is present in the technology stack.
Enable 'Subscribe & Save' functionality for 'Canned Seafood' product types to increase Lifetime Value (LTV) and recurring revenue.
The store only ships to 1 country (US) and has 0 additional languages localized.
Leverage Shopify Plus capabilities to expand into Canada or Europe, given the 'conservas culture' focus, and enable Shopify Markets for localization.
Both Attentive and Postscript are installed on the store.
Consolidate SMS marketing into a single platform to reduce overhead costs and prevent duplicate messaging to the same customer base.
Google Tag Manager is listed in the tools list, but the specific GTM detector returns 'none'.
Verify the GTM container installation. A broken or missing GTM script will result in data loss across the 16 active web pixels.
Social links are reported as none.
Integrate Instagram and TikTok profiles into the footer and product pages to showcase the visual 'Fishwife' brand aesthetic and community content.
The store has an identical count of 1000 products and 1000 collections.
Restructure collection architecture. A 1:1 product-to-collection ratio suggests 'automated collections per product' which dilutes SEO authority and complicates navigation.
CSS rules indicate a primary use of 'uppercase' styling.
Ensure mobile readability remains high; excessive uppercase text can decrease reading speed for long-form content or product descriptions.
The average discount rate is only 4%.
Utilize Intelligems (installed) to test 'Buy More, Save More' bundle pricing to increase the $40 AOV, especially for the 'Canned Seafood' category.