
Duke's Mayo | It's Got Twang!
Performance
Tech Stack (41)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| accessibe | accessibility | app |
| Amp Slide Cart | optimization | app |
| Attentive | sms | app |
| bootstrap | other | app |
| Cloudflare | cdn | app |
| Constant Contact | app | |
| Eg Auto Add | upsell | app |
| GemPages | page_builder | app |
| globo | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Static | other | app |
| Google Tag Manager | analytics | pixel |
| Heroku App | other | app |
| Hextom | upsell | app |
| Instagram Embed | other | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Magellan Ai | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| niceincontact | other | app |
| northbeam | advertising | app |
| Okendo | reviews | app |
| Omega Commerce | other | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Powerful Form Builder | page_builder | app |
| recaptcha | fraud | app |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| stackadapt | advertising | app |
| TikTok Pixel | advertising | app |
| Twitter Widgets | other | app |
| unpkg CDN | cdn | app |
| uploadcare | other | app |
| useamp | other | app |
| vimeo | other | app |
| youtube | video | app |
Classification
Details
Findings (10)
Cumulative Layout Shift (CLS) is 0.6126, which is significantly above the recommended threshold of 0.1.
Identify elements causing layout shifts (likely fonts or late-loading images) and use size attributes or CSS aspect-ratio to stabilize the UI.
Subscriptions are not enabled, despite the store selling high-frequency pantry staples (mayo, sauces).
Implement a recurring subscription model (e.g., via Recharge or Shopify Subscriptions) to increase Customer Lifetime Value (LTV).
Okendo is installed as a tool, but the store reports 0 reviews.
Verify Okendo widget implementation to ensure existing social proof is visible on Product Detail Pages (PDPs).
No Buy Now Pay Later (BNPL) options are available, even though the price range goes up to $200.
Integrate Shop Pay Installments or Klarna to improve conversion on high-value merch bundles.
The store has a 44% average discount rate, which is unusually high for a legacy brand.
Shift from heavy sitewide discounting to value-based bundling or loyalty rewards to protect brand equity.
The data shows no social media links connected to the storefront.
Add links to Instagram and TikTok to leverage user-generated content and brand community.
The primary H1 tag is 'OUR PRODUCTS', which lacks keyword richness and brand identity.
Update H1 to 'Shop Duke's Mayo & Signature Sauces' to improve SEO relevance.
32 third-party tools are installed, contributing to a 3.6s page load time.
Perform a script audit to remove redundant or unused tools (e.g. multiple GTM/GA instances) to improve load speeds.
The store only ships to 1 country and supports 0 additional languages.
Explore expansion into Canada or the UK where there is high demand for specialty US condiments.
Only 1 section is detected, suggesting the homepage may be a flat image or a single GemPage embed.
Break the homepage into modular Shopify sections to improve mobile responsiveness and dynamic content loading.