Performance
Tech Stack (48)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| aloha | platform | pixel |
| Amazon Ads | advertising | app |
| Attentive | sms | pixel |
| awin | advertising | pixel |
| blackcrow | advertising | app |
| Black Crow Ai | optimization | app |
| Blockify Fraud Filter | fraud | pixel |
| Cloudflare | cdn | app |
| fabapps | other | app |
| FullStory | heatmap | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| heatmap | heatmap | app |
| Hotjar | heatmap | app |
| Klaviyo | app | |
| Linkedin Insight | advertising | app |
| LinkedIn Pixel | advertising | pixel |
| littledata | analytics | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| mouseflow | heatmap | app |
| northbeam | advertising | app |
| Okendo | reviews | app |
| osano | consent | app |
| PayPal | payments | app |
| Postscript | sms | app |
| pricespider | other | app |
| quizkit | personalization | pixel |
| Rebuy | upsell | pixel |
| Recharge | subscriptions | app |
| replo | page_builder | pixel |
| roeye | advertising | app |
| Safeopt Cf | advertising | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| shopmy | loyalty | app |
| Smile.io | loyalty | pixel |
| stape | analytics | app |
| superfiliate | loyalty | app |
| Synctrack | shipping | app |
| TikTok Pixel | advertising | pixel |
Classification
Details
Findings (12)
The reported discount rate is 0%, suggesting a lack of visible promotional offers.
Implement a first-purchase discount or a tiered volume discount strategy to incentivize initial conversions.
Largest Contentful Paint (LCP) is 13,824ms, which is significantly higher than the 2,500ms benchmark.
Optimize hero images, implement lazy loading for below-the-fold content, and reduce script execution time.
Cumulative Layout Shift (CLS) is 3.8416, indicating major visual instability during page load.
Assign explicit width and height attributes to images and containers to reserve space and prevent layout jumps.
The H1 tag is empty or missing from the homepage structure.
Add a descriptive H1 tag containing primary keywords (e.g., 'DripDrop Electrolyte Powder') to improve search engine relevance.
No Buy Now, Pay Later (BNPL) services are detected in the tech stack.
Integrate Affirm, Klarna, or Afterpay to lower the barrier for high-AOV orders and improve conversion rates.
The store currently only ships to 1 country (US).
Expand shipping capabilities to major international markets like Canada, UK, or Australia to capture global demand.
The store supports 0 additional languages beyond English.
Implement a language switcher and localized content using Shopify Markets to appeal to non-English speaking demographics.
Okendo is listed in the tech stack, but the data indicates 'None' for reviews.
Verify Okendo widget installation and ensure that customer reviews are actively being displayed on product pages to build social proof.
Only an Instagram link is present; other standard platforms like Facebook, TikTok, or Twitter are missing from metadata.
Add all relevant social media profiles to the header/footer to build cross-platform brand authority and community trust.
The site is loading 57 third-party tools/scripts, which is likely contributing to the LCP and CLS issues.
Conduct a script audit to remove redundant or underutilized tracking pixels and apps (e.g. check for duplicate analytics tools).
The store has an identical number of products and collections (1000 each).
Audit collection structure; a 1:1 ratio suggests over-segmentation which can dilute SEO authority and confuse navigation.
Product types and vendors are empty in the store metadata.
Populate Product Type and Vendor fields to improve internal search, collection filtering, and Google Shopping feed accuracy.