poppi

The Recharge subscription tool is installed in the tech stack, but the site status reports 'Subscriptions: False'.

Enable and prominently feature subscription options for recurring soda delivery to maximize Customer Lifetime Value (LTV).

Yotpo is listed as an active tool, but the metadata shows zero reviews and no review provider link.

Deploy Yotpo review widgets on product pages and the homepage to provide essential social proof for a consumable product.

The site title is minimal ('poppi'), and both the Meta Description and H1 fields are empty.

Optimize the homepage title and description with high-volume keywords like 'Prebiotic Soda' or 'Low Sugar Soda'. Add a descriptive H1 tag.

No Buy Now, Pay Later (BNPL) providers (e.g., Afterpay, Affirm, Klarna) are detected.

Integrate a BNPL solution to reduce friction and increase AOV for multi-pack orders and higher-priced variety bundles.

Total PageLoad time is 7005ms, which is significantly slow despite a healthy LCP of 808ms.

Audit and optimize the impact of the 29 third-party tools and 60 images to reduce the full document completion time.

The detected discount rate is 0%.

Implement a 'first-order' discount or a bundle-and-save incentive to capture new leads via the existing Klaviyo/Attentive integrations.

Social links are not detected in the store metadata.

Add links to Instagram and TikTok in the header or footer to build community trust, especially given the brand's heavy use of Meta and TikTok pixels.

Shipping is restricted to one country (US) with no multi-language support.

Consider international expansion (e.g., Canada, UK) and adding multi-language support as global brand awareness scales.

The store has 1,000 collections for a relatively focused product line (single flavor, variety pack).

Audit the collection structure to ensure it is not creating navigation confusion or internal SEO cannibalization.

The store is on a 'standard' Shopify plan despite managing 1,000 products.

Evaluate an upgrade to Shopify Plus for more advanced checkout customization and potentially lower transaction fees based on volume.