AG1 Official | More Than A Greens Powder | Best Price
Performance
Tech Stack (11)
| Tool | Category | Detection |
|---|---|---|
| Google Tag Manager | analytics | app |
| LinkedIn Pixel | advertising | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| rudderstack | analytics | app |
| sanity | platform | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | pixel |
| Trustpilot | reviews | app |
| Usablenet Assistive | other | app |
| VWO (Visual Website Optimizer) | ab_testing | app |
| youtube | video | app |
Classification
Details
Findings (9)
The PageLoad time is significantly high at 9.4s (9417ms), despite a very fast TTFB (26ms) and a good LCP (504ms).
Audit and prune the 65+ third-party tools. The gap between TTFB and PageLoad suggests the browser is being bogged down by massive script execution and network requests from tracking/marketing tags.
No Buy Now, Pay Later (BNPL) providers (like Affirm, Klarna, or Afterpay) were detected.
Integrate a BNPL solution. AG1 is a premium-priced supplement; offering interest-free installments can reduce 'sticker shock' and improve conversion rates for new customers on expensive starter kits.
No review provider or review counts are detected in the metadata, despite being a high-volume brand.
Ensure the review platform (e.g., Okendo or Yotpo) is properly integrated into the headless frontend. Social proof is a primary driver for supplements; lack of visible ratings on product pages is a major trust gap.
The marketing stack contains multiple redundant behavioral analytics tools: Contentsquare, Fullstory, Hotjar, and Posthog.
Consolidate into a single session-recording/behavioral analytics tool. Running four concurrent trackers creates significant DOM mutation overhead, contributing to the 9s+ page load time.
The site supports 71 languages but reports shipping to 0 countries in the metadata.
Verify the shipping policy and international checkout configuration. If the headless implementation is blocking crawler access to shipping data, it may also be confusing international users about delivery availability.
Both Gorgias and Gladly are active in the marketing stack.
Standardize on one customer service platform. Maintaining both increases script weight and risks fragmented customer data or conflicting chat widgets on the frontend.
The site loads 67 images across only 11 sections.
Optimize the image strategy for the headless frontend. A ratio of ~6 images per section suggests heavy use of carousels or unoptimized galleries that are likely inflating the total page weight.
The store is not utilizing Shopify's Web Pixels API (False).
Migrate tracking to the Web Pixels API. This move is critical for performance and privacy compliance, as it offloads tracking tasks to a sandbox and reduces main-thread contention.
The term 'Best Price' is used repetitively in both the Title and Description metadata.
Diversify the meta description. While 'Best Price' is a good hook, the description should focus more on the '75 ingredients' or specific health benefits to improve search relevance and CTR for health-intent keywords.