Mark Hyman, MD | Physician | Advocate | Educator | Podcast Host

The H1 tag is currently empty.

Implement a keyword-rich H1 tag on the homepage (e.g., 'Functional Medicine & Wellness with Dr. Mark Hyman') to improve search engine indexing and clarify the value proposition.

No review provider is detected and the review count is 0.

Integrate a review platform like Okendo or Loox to collect and display social proof, which is critical for health and wellness products with an average price point of $88.

The total PageLoad time is 6968ms (nearly 7 seconds).

Optimize front-end performance by compressing the 84 images detected on the homepage, deferring non-critical scripts (27 tools active), and auditing the theme liquid code.

No Buy Now, Pay Later (BNPL) providers like Affirm or Klarna are detected.

Add a BNPL option to reduce price friction, particularly because the store carries high-ticket items priced up to $1574.95.

The store only ships to 3 countries and supports 0 additional languages.

Enable Shopify Markets to support international currencies and expand shipping reach, given Dr. Hyman's global brand presence via his podcast.

Google Analytics Universal Analytics (UA) is still present in the toolset.

Remove the deprecated UA code to reduce unnecessary script execution and potential data privacy issues, as GA4 is already active.

The average discount rate is only 2%.

Test a higher introductory discount (e.g., 10-15%) for new email subscribers via the existing Klaviyo forms to improve initial customer acquisition costs.

There are 84 images packed into only 7 page sections.

Audit the homepage layout to ensure that high image counts aren't causing excessive DOM size or layout shifts on mobile devices.