Making life smell really good. GENDERLESS + VEGAN + NON TOXIC – DedCool

The primary H1 tag contains concatenated text with no spacing.

Correct the H1 formatting to separate 'Best Sellers' and 'Shop All' to improve semantic readability for search crawlers.

While LCP (616ms) and TTFB (18ms) are excellent, the total PageLoad time is 9279ms.

Perform a script audit on the 62 integrated tools to identify and defer non-critical JavaScript. The gap between initial paint and full load suggests heavy client-side processing.

No review provider is detected and zero reviews are indexed in the store data.

Fragrance is a high-risk purchase for new customers. Integrate a review platform (e.g., Okendo, Junip, or Yotpo) and display user-generated content (UGC) prominently on PDPs.

The store ships to 237 countries but is only available in 1 language (English) with USD as the only currency.

Enable Shopify Markets to offer local currency and translated content for top-performing international regions (e.g., UK, Canada, EU) to reduce friction for the 236 non-US countries shipped to.

No social media links are detected in the store metadata or footer.

Add links to Instagram and TikTok. DedCool's 'Genderless + Vegan' branding is highly suited for social discovery; missing these links prevents community building and brand validation.

The store is running 62 third-party tools, including multiple trackers (Elevar, Northbeam, Meta, Google, Microsoft, Amazon, Awin).

Consolidate tracking via a server-side solution like Elevar or GTM Server-Side to reduce the number of client-side pixels slowing down the browser.

There is a 1:1 ratio between products and collections (1000 each).

Audit the collection structure. Having as many collections as products suggests a lack of curated navigation, which can confuse customers and dilute SEO authority.

The store maintains a 30% discount rate.

Evaluate if a permanent 30% discount devalues the 'Genderless/Vegan' premium brand positioning. Consider moving toward value-adds or bundled 'Starter Kits' instead of flat discounts.

Despite a heavy marketing stack, no dedicated loyalty or rewards tool is listed.

DedCool sells consumable products (laundry detergent, fragrance). Implement a loyalty program (e.g., Smile or Yotpo Rewards) to increase LTV and repeat purchase rates.