Acrylic & Craft Paint | Art & Painting Supplies | DecoArt Paint
Performance
Tech Stack (41)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| Amplitude | analytics | app |
| Attentive | sms | app |
| Bugsnag | analytics | app |
| Bunny Fonts | cdn | app |
| CartBite / Staq | upsell | app |
| cartcdn | other | app |
| Cloudflare | cdn | app |
| Fluorescent Analytics | analytics | app |
| github | other | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Impact Radius | advertising | app |
| Instagram Embed | other | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| manychat | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| northbeam | advertising | app |
| PageFly | page_builder | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Rebuy | upsell | app |
| referrly | affiliate | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | app |
| Triple Whale | analytics | pixel |
| UpPromote Affiliate Marketing | platform | pixel |
| userway | accessibility | app |
| vimeo | other | app |
| wiser | optimization | pixel |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| youtube | video | app |
Recent Changes (16)
Classification
Details
Findings (10)
The H1 tag is set to 'DecoArt Logo', missing critical keywords for search indexing.
Change the H1 to include primary keywords, such as 'DecoArt: High-Quality Acrylic Paints & Art Supplies' to improve organic search ranking.
Largest Contentful Paint (LCP) is 5600ms, which is significantly slower than the 2500ms threshold for a 'Good' user experience.
Optimize hero images, implement critical CSS, and audit the 30 third-party scripts currently loading to reduce render-blocking execution.
The store sells acrylic paints (highly consumable) but does not offer subscription options.
Implement a 'Subscribe & Save' model to drive recurring revenue and increase customer lifetime value for artists and frequent users.
No Buy Now, Pay Later (BNPL) providers like Affirm, Afterpay, or Klarna are detected.
Add a BNPL provider to increase conversion rates for customers building larger carts of supplies or purchasing high-ticket items ($500 max price).
The site is running redundant tools for the same functions: two support platforms (Gorgias/Zendesk) and two review platforms (Judge.me/Yotpo).
Consolidate your marketing stack to a single provider per category to reduce monthly software costs and improve site performance.
The store is missing links to Instagram and TikTok, which are vital for a visual product like paint.
Integrate and link Instagram and TikTok profiles to leverage UGC (User Generated Content) and visual inspiration to drive social commerce.
The average discount rate is 52%, suggesting a possible over-reliance on sales.
Shift from flat deep discounting to a value-added loyalty program (using the detected Yotpo Loyalty) to protect brand equity and margins.
The store has a 1:1 ratio of products to collections (1000 of each).
Simplify the navigation and collection architecture. A 1:1 ratio indicates a fragmented site structure that likely makes product discovery difficult for users.
The store ships to 189 countries but supports 0 additional languages.
Enable multi-language support (English/Spanish/French) for top international markets to reduce friction and improve trust for global buyers.
Review tools are installed, but the metadata reports 'Reviews: None'.
Verify the integration between Shopify and Yotpo/Judge.me to ensure reviews are correctly syndicating and displaying on product pages.