Performance
Tech Stack (54)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| Affirm | bnpl | app |
| aggle | platform | app |
| alia | pixel | |
| Attentive | sms | app |
| Bugsnag | analytics | app |
| Bunny Fonts | cdn | app |
| checkmate | shipping | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| contentsquare | heatmap | app |
| forter | fraud | app |
| github | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Hotjar | heatmap | pixel |
| hulkapps | page_builder | app |
| Hulk Form Builder | page_builder | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipinfo | other | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| liveintent | advertising | app |
| Meta Pixel (Facebook) | advertising | pixel |
| noibu | other | app |
| northbeam | advertising | app |
| onetrust | consent | app |
| PayPal | payments | app |
| Pfp App | other | app |
| Pinterest Tag | advertising | pixel |
| Restock Rocket | app | |
| Sentry | analytics | app |
| shdid | platform | app |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| Shoplift Ai | other | app |
| Snapchat Pixel | advertising | pixel |
| swym | other | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| unpkg CDN | cdn | app |
| webcontrive | other | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| Yotpo Sms | sms | app |
| youtube | video | app |
| zonos | other | app |
Classification
Details
Findings (10)
Buy Now, Pay Later (BNPL) services are listed as 'none'.
Implement a BNPL solution like Afterpay, Klarna, or Shop Pay Installments. This is critical given the high average price point ($362) to reduce price friction.
The data reports 'Reviews: None' despite Yotpo being present in the tech stack.
Ensure Yotpo reviews are actively displayed on Product Detail Pages (PDPs). Social proof is a primary driver in beauty; missing visible reviews can significantly hurt conversion.
Subscriptions are disabled (False).
Introduce a 'Subscribe & Save' program for replenishable categories like 'Serum' and 'Skin Tint' to increase customer lifetime value (LTV) and predictable revenue.
The store ships to 233 countries but only supports 0 additional languages.
Leverage Shopify Markets to implement multi-language support (e.g., Spanish, French) to improve the user experience and conversion rates in major international shipping destinations.
The store is running both Attentive and Yotpo SMS simultaneously.
Consolidate to a single SMS provider. Running two high-tier SMS tools increases script bloat and risks 'double-texting' customers, which leads to higher unsubscribe rates.
The store has 1000 products and 1000 collections (a 1:1 ratio).
Audit and consolidate collections. A 1:1 ratio suggests inefficient site architecture which can dilute SEO authority and make navigation cumbersome for users.
Product types include both 'Serum' and 'serum'.
Standardize product type casing to 'Serum'. Inconsistent naming creates fragmented filtering options in the sidebar and messy backend reporting.
GTM is reported as 'none' despite 'google_tag_manager' appearing in the tools list.
Audit the Google Tag Manager implementation. This discrepancy often indicates a container that isn't firing correctly or a hard-coded script bypassing the manager.
Duplicate vendor names detected with trailing spaces.
Clean up the vendor list in Shopify Admin to merge 'Danessa Myricks Beauty ' (with space) into the primary vendor name to ensure clean frontend filtering.
Multiple high-level analytics tools are active: Amplitude, Heap, and GA4.
Consolidate analytics providers. While CWV is currently strong, maintaining three separate event-tracking libraries is redundant and increases the risk of data discrepancies.