ColourPop® Cosmetics is an established DTC brand offering a vast range of top-rated, trend-driven makeup for eyes, lips, and face, known for its affordable prices and frequent collaborations, targeting a global audience.
Performance
Tech Stack (66)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| appmate | personalization | app |
| Attentive | sms | pixel |
| backinstock | app | |
| Cart Bot | upsell | app |
| checkmate | shipping | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| Dynamic Yield | personalization | pixel |
| Eg Auto Add | upsell | app |
| Example Placeholder | other | app |
| forter | fraud | app |
| github | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Impact Radius | advertising | pixel |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipify | analytics | app |
| jsDelivr CDN | cdn | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| klevu | search | app |
| Kyc Red | platform | app |
| lifetimely | other | app |
| liveintent | advertising | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| northbeam | advertising | pixel |
| nosto | personalization | pixel |
| Okendo | reviews | app |
| onetrust | consent | app |
| pandectes | consent | app |
| Pandectes GDPR Compliance | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| recaptcha | fraud | app |
| redo | shipping | app |
| refersion | loyalty | app |
| rockerbox | advertising | pixel |
| saasler | popups | pixel |
| Safeopt Cf | advertising | app |
| Sentry | analytics | app |
| shdid | platform | app |
| Shopify | platform | app |
| signifyd | fraud | app |
| Snapchat Pixel | advertising | pixel |
| tapad | other | app |
| TikTok Pixel | advertising | pixel |
| tolstoy | other | app |
| The Trade Desk | advertising | app |
| Triple Whale | analytics | app |
| usablenet | accessibility | app |
| Wishlist King | loyalty | app |
| Yotpo | reviews | app |
| Yotpo Sms | sms | app |
| yottaa | platform | app |
| youtube | video | app |
Recent Changes (5)
Classification
Details
Findings (8)
The store's primary H1 tag is currently empty.
Implement a keyword-rich H1 tag on the homepage (e.g., 'ColourPop Cosmetics: Affordable High-Quality Makeup') to improve search engine rankings and establish clear page hierarchy.
Subscriptions are currently disabled despite a product catalog full of high-replenishment items.
Integrate a subscription platform (like Skio or Recharge) for consumable product types such as 'BFF Mascara', 'Brow Pencil', and 'Candy Lip Oil' to build recurring revenue and increase LTV.
The store ships to 177 countries but offers 0 localized language versions.
Activate Shopify Markets to offer localized language versions (e.g., Spanish, French) for top international shipping destinations to reduce bounce rates and checkout friction.
The store has 57 tools installed and a total PageLoad time of 5609ms.
Conduct a tag audit to consolidate redundant attribution and marketing scripts (e.g., Northbeam vs. Rockerbox vs. Impact Radius) and move non-critical tracking to a server-side GTM container to improve browser performance.
Review data is reported as 'None' in the store metadata despite the 'Okendo' review tool being present in the tech stack.
Verify the Okendo widget implementation to ensure review stars and customer photos are correctly rendering on product pages to provide essential social proof.
The average product price is $20 with a minimum price of $2.00, which can lead to low contribution margins.
Aggressively promote 'Sets' (like the 'Blush + UGL Set' already in the catalog) and implement a 'frequently bought together' module using Nosto to push AOV above the free shipping threshold.
The Meta Title is currently limited to just the brand name.
Update the Meta Title to include high-volume keywords (e.g., 'ColourPop Cosmetics | Affordable Eye, Lip & Face Makeup') to improve CTR from search engine results pages.
The active theme is labeled as a 'Preview' for a future date (3/12/26).
Confirm that this development theme is fully optimized for production and does not contain unminified code or debugging scripts that contribute to the 5.6s load time.