Colorescience | Mineral Sunscreen & Clinical Skincare
Performance
Tech Stack (54)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| addshoppers | advertising | pixel |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| Amazon Ads | advertising | app |
| Amplitude | analytics | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | pixel |
| backinstock | app | |
| Black Crow Ai | optimization | app |
| Bunny Fonts | cdn | app |
| checkmate | shipping | app |
| cj | advertising | app |
| Cloudflare | cdn | app |
| convert | ab_testing | app |
| forter | fraud | app |
| FullStory | heatmap | app |
| Google Ads | advertising | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Infrastructure | platform | app |
| Instafeed | social_proof | app |
| ipify | analytics | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| mczbf | analytics | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Mountain Optimize | heatmap | app |
| northbeam | advertising | pixel |
| Okendo | reviews | app |
| onetrust | consent | app |
| Optimizely | ab_testing | pixel |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| quantcast | advertising | app |
| Rebuy | upsell | app |
| recaptcha | fraud | app |
| safeopt | advertising | app |
| shdid | platform | app |
| Shopify | platform | app |
| shopmy | loyalty | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| tolstoy | unknown | app |
| Triple Whale | analytics | app |
| userway | accessibility | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| Yotpo Sms | sms | app |
Classification
Details
Findings (7)
The PageLoad time is extremely high (6,938ms) despite a very fast LCP (340ms) and TTFB (31ms).
Audit and prune the 63 third-party tools. The discrepancy suggests heavy JavaScript execution bloat after the initial paint. Move non-essential scripts (e.g., analytics, heatmaps) to a delayed load or execute via GTM after the window load event.
No customer reviews or social media links were detected in the store data.
While 'oke-widget-icons' in CSS suggests Okendo is installed, reviews are not being correctly identified/indexed. Ensure the review widget is rendering correctly for both users and search crawlers. Additionally, add social links to the footer to build community trust.
The store only ships to 1 country (US) and supports 0 additional languages.
Leverage Shopify Markets to enable international shipping to key regions (UK, EU, CA) and localized currency display to capture global demand for premium clinical skincare.
The primary H1 tag is being used for a temporary sale announcement rather than evergreen keyword targeting.
Move the 'ANNIVERSARY SALE' text to a secondary header or promotional banner. Revert the H1 to target high-intent keywords like 'Clinical Mineral Sunscreen' or 'Professional Skincare' to maintain organic search health.
The average product price is $177, which creates a high psychological barrier for new customers.
While Klarna/Afterpay are active, ensure 'As low as $X' BNPL messaging is prominent on PDPs and in the cart to lower the perceived entry price for $177+ skincare regimens.
The H1 text contains missing spaces between words ('SALE20%', 'sitewidePlus', 'SHIPPINGon').
Correct the liquid or CSS rendering logic in the theme to ensure proper spacing in the H1 for both accessibility (screen readers) and user readability.
The store is running 63 tools, including multiple overlapping analytics platforms (Amplitude, Heap, GA4).
Consolidate the analytics stack to a single source of truth (e.g., choosing either Amplitude or Heap) to reduce client-side processing load and improve data consistency.