Performance
Tech Stack (32)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| bc0a | other | app |
| Cj Affiliate | advertising | pixel |
| Dash Hudson | other | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Justuno | popups | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| pandectes | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Rise Ai | payments | app |
| searchanise | search | pixel |
| Shogun | page_builder | app |
| Shopify | platform | app |
| shopmyshelf | loyalty | app |
| shoppinggives | other | app |
| signifyd | fraud | app |
| SMSBump (Yotpo) | sms | app |
| TikTok Pixel | advertising | pixel |
| The Trade Desk | advertising | app |
| Triple Whale | analytics | pixel |
| Wishlist King | loyalty | app |
| Yotpo | reviews | app |
| Yotpo Sms | sms | app |
| Yotpo Smsbump | sms | app |
Classification
Details
Findings (9)
Cumulative Layout Shift (CLS) is 0.8564, which is significantly above the 'Good' threshold of 0.1.
Identify elements causing shifts (likely images without dimensions, Shogun-built elements, or late-loading fonts/banners) and implement width/height attributes or CSS aspect-ratio properties.
No review provider or review data was detected on the store.
Implement a luxury-aligned review platform (e.g., Okendo or Yotpo) to display customer feedback and photos, which is essential for high-ticket botanical skincare.
The store is set to Country: US but the active currency is CAD.
Ensure Shopify Markets is correctly configured to default to USD for US-based visitors to avoid price friction and cart abandonment.
Subscriptions are currently disabled despite the catalog focusing on consumable skincare and fragrance.
Launch a 'Subscribe & Save' program for core skincare products to increase Customer Lifetime Value (LTV) and provide predictable recurring revenue.
No Buy Now, Pay Later (BNPL) providers are detected despite a maximum price point of $500 and an average price of $109.
Integrate Affirm, Klarna, or Afterpay to lower the barrier for entry on luxury sets and high-end botanical treatments.
The store has a 46% average discount rate, which is unusually high for a luxury/prestige brand.
Audit the discounting strategy; high discount rates can dilute luxury brand equity. Transition toward value-added offers (GWP) rather than deep price cuts.
51 distinct tools/scripts are being loaded, contributing to a 4.4s page load time despite fast server response (TTFB 25ms).
Conduct a script audit to remove unused tools (e.g., duplicate analytics like Heap/Amplitude/GTM) or move them to a server-side GTM container.
The primary H1 tag is simply the brand name 'Chantecaille'.
Optimize the H1 to include high-intent keywords (e.g., 'Chantecaille Luxury Botanical Skincare & Vegan Makeup') to improve organic search relevance.
The store has 3,000 collections for 3,000 products, indicating a 1:1 ratio or highly fragmented structure.
Clean up the collection architecture to focus on core categories (Makeup, Skincare, Philanthropy) to improve user navigation and SEO authority.