The Best Bed for Better Sleep | Casper Online Mattress Store
Performance
Tech Stack (17)
| Tool | Category | Detection |
|---|---|---|
| Affirm | bnpl | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | pixel |
| bloomreach | pixel | |
| elevar | analytics | pixel |
| extend | post_purchase | app |
| Instant So | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| safeopt | advertising | app |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| sierra | support | app |
| Snapchat Pixel | advertising | pixel |
| The Trade Desk | advertising | app |
| tvscientific | advertising | pixel |
| Yotpo | reviews | app |
Classification
Details
Findings (9)
PageLoad is 8554ms despite an excellent LCP of 520ms and TTFB of 39ms.
Audit and consolidate the 59 identified tools. The gap between LCP and PageLoad indicates massive main-thread blocking from scripts like Bloomreach, Contentsquare, and multiple redundant pixels.
Reviews are reported as 'None' despite Okendo being present in the marketing stack.
Verify implementation of Okendo widgets on PDPs and the homepage. For high-ticket items (Avg: $2401), visible social proof is critical for conversion.
The store only ships to 1 country and supports 0 additional languages despite being on Shopify Plus.
Leverage Shopify Markets to expand into Canada or the UK, utilizing the 'plus' plan's multi-currency and localized store capabilities.
The price range includes extreme outliers ($0.09 and $49999.0).
Audit the product catalog to hide 'Fee Placeholder' or 'Extend Protection Plan' SKUs from search and collections, and ensure test products (at $49k) are not indexable.
There is a 1:1 ratio of products to collections (1000:1000).
Consolidate collections to reduce 'thin content' issues. A 1:1 ratio suggests a lack of categorical hierarchy, which dilutes SEO authority and confuses user navigation.
The site is running Google Analytics 4, Universal Analytics (UA), and GA via GTM simultaneously.
Remove the deprecated Universal Analytics (UA) code to reduce script execution time and ensure data parity is focused on GA4.
Social links are detected as 'none'.
Add links to Instagram, TikTok, and YouTube in the footer. For a lifestyle brand like Casper, missing social signals reduces brand trust and community engagement.
The store is on Shopify Plus and is not Headless, but no specialized checkout tools are listed beyond BNPL.
Implement Shopify Plus Checkout Extensibility to add post-purchase upsells or 'Extend' protection plan offers directly in the checkout flow.
The homepage contains 86 images across 21 sections.
Implement aggressive lazy-loading or reduce section count. 86 images is a high payload for a single page, likely contributing to the 8.5s total load time.