BURGA | Everyday Essentials Turned Fashion Accessories
Performance
Tech Stack (42)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| alia | pixel | |
| analyzify | analytics | pixel |
| AppLovin Axon | advertising | app |
| Cj Affiliate | advertising | app |
| contentsquare | heatmap | app |
| convert | ab_testing | app |
| Convert Experiments | ab_testing | pixel |
| elevar | analytics | pixel |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Cloud | other | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Hotjar | heatmap | pixel |
| Hreflang Manager | seo | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipstack | other | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | app |
| Okendo | reviews | app |
| Optimizely | ab_testing | pixel |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| reengage | other | app |
| replo | page_builder | pixel |
| saasler | popups | pixel |
| Sentry | analytics | app |
| Seo Manager | seo | app |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| Snapchat Pixel | advertising | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| Twitter/X Pixel | advertising | pixel |
| Twitter Widgets | other | app |
Classification
Details
Findings (9)
The H1 tag is empty.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Premium Fashion Phone Cases & Everyday Essentials') to improve search engine rankings and accessibility.
Page load time is 3.7 seconds despite a very fast TTFB (63ms) and LCP (616ms).
Audit and consolidate the 47 installed tools. The discrepancy between LCP and PageLoad suggests that heavy third-party scripts are delaying the 'Time to Interactive' and full page completion.
The data reports zero reviews despite Okendo being installed in the tech stack.
Verify the Okendo integration. For a high-SKU store (52,000 products), social proof is critical for conversion. Ensure review widgets are visible on product and collection pages.
Both 'Optimizely' and 'Convert' (Convert.com) are installed simultaneously.
Consolidate to a single A/B testing platform. Running two enterprise-grade CRO tools causes unnecessary script weight, potential data conflicts, and redundant software costs.
The store has 52,000 products and 1,000 collections.
Implement advanced visual filters, an AI-powered search bar, or a 'Product Finder Quiz' (via Replo) to help customers navigate the massive catalog and reduce choice paralysis.
The site is running GA4, Google Analytics UA, and Google Analytics (General).
Remove the deprecated Universal Analytics (UA) tracking code to streamline the 'head' section and improve browser processing speed.
Social links are provided for FB, IG, LinkedIn, and Pinterest, but TikTok is missing.
Establish and link a TikTok presence. Given the fashion-forward visual nature of BURGA products, TikTok is a primary acquisition channel for this demographic.
Subscriptions are not enabled.
Introduce a 'Case of the Month' club or replenishment subscriptions for 'Everyday Essentials' like Notebooks or Drinkware to increase MRR and Customer Lifetime Value (LTV).
The current discount rate is only 7%.
In the fashion accessory niche, 'Buy 2 Get 1' or bundle-based discounting typically performs better than flat low-percentage discounts. Test 'Bundle & Save' logic to increase the $62 AOV.