Performance
Tech Stack (65)
| Tool | Category | Detection |
|---|---|---|
| accessibe | accessibility | app |
| Accessibility Spark | accessibility | app |
| Adobe Fonts | cdn | app |
| AdRoll | advertising | app |
| adxcel | advertising | app |
| ampry | other | app |
| App Developer Group | other | app |
| Attentive | sms | app |
| awin | advertising | pixel |
| Blockify Fraud Filter | fraud | pixel |
| bogos | upsell | app |
| Bold Product Options | upsell | app |
| Bold Subscriptions | subscriptions | app |
| Bold Upsell | other | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| Consentmo GDPR Compliance | consent | app |
| convert | ab_testing | app |
| Convert Experiments | ab_testing | pixel |
| crazyload | other | app |
| dixa | other | app |
| forter | fraud | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| govx | payments | app |
| Impact Radius | advertising | app |
| Instafeed | social_proof | app |
| intelligems | ab_testing | app |
| Klaviyo | app | |
| klickly | advertising | pixel |
| Linkedin Insight | advertising | app |
| LinkedIn Pixel | advertising | pixel |
| littledata | analytics | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| PageFly | page_builder | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| POWr | page_builder | app |
| Recharge | subscriptions | app |
| Reddit Pixel | advertising | pixel |
| Rise Ai | payments | app |
| roeye | advertising | app |
| Route Package Protection | shipping | app |
| Sc Easy Redirects | seo | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| Synctrack | shipping | app |
| Taboola Pixel | advertising | app |
| Tiktok Business Api | other | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| trkn | advertising | app |
| Twitter/X Pixel | advertising | pixel |
| upsellit | optimization | app |
| Yahoo Ads | advertising | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| Yotpo Sms | sms | app |
| yottaa | platform | app |
Classification
Details
Findings (8)
Subscriptions are currently set to False.
Implement a recurring subscription model (e.g., Recharge or Shopify Subscriptions). Protein bars are high-frequency consumable products; missing subscriptions significantly reduces Customer Lifetime Value (LTV) and predictable revenue.
The store has a 57% average discount rate.
Audit the promotional strategy to reduce reliance on heavy discounting. A 57% rate devalues the brand and suggests that the 'MSRP' is non-credible. Shift toward value-add bundles or tiered loyalty rewards via the existing Intelligems/Klaviyo stack.
Zero reviews are being surfaced or detected despite Judge.me being in the tech stack.
Verify the integration of Judge.me. In the CPG/Food space, social proof regarding 'taste' (the H1's core claim) is the #1 conversion driver. Ensure star ratings are visible on collections and product pages.
The store only ships to 2 countries and supports 0 additional languages.
Utilize Shopify Markets to expand shipping zones and localized subfolders. A Shopify Plus brand with 1,000+ products is significantly under-indexed on global reach.
While TTFB and LCP are healthy, the total PageLoad time is 8082ms.
Reduce script execution and tool bloat. The store is loading 78 different tools/trackers, which is likely the primary cause of the 8+ second total load time, potentially causing mid-session bounce.
78 third-party tools are installed.
Perform a tag audit. Multiple overlapping tools (e.g., GTM, GA4, UA, Google Tag Manager, and various pixel providers) increase security risks and client-side processing lag.
Price floor is $1.97 with a 57% discount rate.
Audit 'Factory Seconds' and low-cost LTO items. If the average price is $21 before a 57% discount, the net AOV (Average Order Value) may be below the threshold of profitability when accounting for cold-chain or specialized CPG shipping.
The site uses 'Inter' as the primary font stack.
Consider a more distinct brand font to match the 'The Best Tasting Protein Bar' positioning. Inter is the Shopify default/system font and may feel too generic for a premium 'Plus' brand.