BRUNT Workwear | Quality Work Boots and Comfortable Apparel |
Performance
Tech Stack (29)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | pixel |
| Consentmo GDPR Compliance | consent | app |
| corso | shipping | app |
| edgeme | platform | app |
| elevar | analytics | pixel |
| Google Ads | advertising | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| intelligems | ab_testing | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Loop Returns | shipping | app |
| Meta Pixel (Facebook) | advertising | pixel |
| monetate | ab_testing | pixel |
| Okendo | reviews | app |
| PayPal | payments | app |
| Postscript | sms | app |
| replo | page_builder | pixel |
| Retention Com | pixel | |
| scalapay | bnpl | pixel |
| Shopify | platform | app |
| Triple Whale | analytics | pixel |
| veeper | popups | pixel |
| wunderkind | advertising | pixel |
Classification
Details
Findings (10)
Average product price is $151 with a range up to $299.99, but no Buy Now, Pay Later (BNPL) providers are detected.
Implement Affirm, Afterpay, or Klarna. For high-ticket work boots, BNPL is critical for tradesmen managing cash flow.
Okendo is installed in the tech stack, but the store metadata reports 'Reviews: None'.
Audit the Okendo integration. If reviews exist, ensure they are properly rendering on Product Detail Pages (PDPs) to provide social proof for high-cost gear.
Both Attentive and Postscript are installed in the marketing stack.
Consolidate to a single SMS platform. Running both creates redundant script weight and risks 'double-tapping' customers with messages, leading to high unsubscribe rates.
The store ships to 191 countries but only supports 0 (English-only) additional languages.
Enable Shopify Markets and utilize a translation app to localize content for top-tier non-English speaking markets to reduce bounce rates for international traffic.
The store maintains a very high discount rate of 46%.
Leverage the existing Intelligems installation to A/B test price elasticity. A 46% discount suggests a 'perpetual sale' model which can erode brand equity and margins over time.
The homepage H1 is 'SHRUG IT OFF', which is brand-focused but lacks keywords.
Incorporate high-intent keywords like 'Work Boots' or 'Workwear' into the H1 or a sub-headline to improve organic search rankings.
Both Google Analytics UA and GA4 are installed.
Remove the deprecated Universal Analytics (UA) scripts to reduce DOM size and improve site performance.
The stack includes Loop Returns, Redo, and Corso.
Verify if Redo (shipping protection/returns) and Corso (green shipping/protection) are creating overlapping upsells at checkout, which can cause 'fee fatigue' for the customer.
The store is on a 'standard' Shopify plan despite having 1,000 products, 1,000 collections, and a complex enterprise-level marketing stack.
Evaluate a move to Shopify Plus. At this scale, the lower transaction fees and access to Shopify Functions (for checkout customization) likely outweigh the higher monthly cost.
No social media links are detected in the store metadata.
Link active Instagram, Facebook, and TikTok profiles in the footer. For a 'tradesmen-first' brand, community visibility is essential for building trust.