Born Primitive - Apparel & Footwear For The Driven
Performance
Tech Stack (50)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| ablestar | other | app |
| Adobe Fonts | cdn | app |
| alia | pixel | |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | app |
| Bold Metrics | other | app |
| Bunny Fonts | cdn | app |
| Chord Commerce | platform | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| elevar | analytics | app |
| fontawesome | other | app |
| goaffpro | loyalty | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| govx | payments | app |
| grin | loyalty | app |
| Heap Analytics | analytics | app |
| ipapi | other | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| nosto | personalization | app |
| Okendo | reviews | app |
| onetrust | consent | app |
| pandectes | consent | app |
| Pandectes GDPR Compliance | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| provenpixel | other | app |
| realift | other | app |
| recaptcha | fraud | app |
| rockerbox | advertising | pixel |
| Sentry | analytics | app |
| shareasale | advertising | pixel |
| shipinsure | shipping | app |
| Shopify | platform | app |
| Smarteu Cookie Banner | consent | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| Twitter/X Pixel | advertising | pixel |
| Yahoo Ads | advertising | app |
| zonos | shipping | app |
Classification
Details
Findings (9)
Cumulative Layout Shift (CLS) is 0.5209, significantly exceeding the 'Good' threshold of 0.1.
Identify and fix elements causing layout shifts, such as images without dimensions, dynamic ad inserts, or late-loading fonts (Industry/Roboto Slab).
The primary H1 tag is 'FOOTWEAR', which does not align with the site's Title/Description focusing on 'Workout Clothing' and 'Patriot Inspired' apparel.
Ensure the H1 on the homepage or primary landing pages contains high-intent keywords like 'Patriot Inspired Workout Clothing'.
Okendo (reviews tool) is installed, but the data indicates 'Reviews: None'.
Audit the Okendo widget implementation to ensure review stars and widgets are properly rendering on product and collection pages.
The store ships to 228 countries but only supports 0 (detected) additional languages beyond English.
Enable Shopify Markets and utilize a translation app to offer localized experiences for top-tier international shipping destinations.
Subscriptions are disabled despite having 1000+ fitness products which often include consumables (socks, basics, accessories).
Implement a subscription model for high-frequency replenishment items to increase Customer Lifetime Value (LTV).
The discount rate is 92%, indicating nearly every product is on sale or heavily discounted.
Reduce reliance on site-wide discounting to protect brand equity; transition to a loyalty-based 'Patriot' rewards program to maintain margins.
No social media links were detected in the store data.
Add links to Instagram, Facebook, and TikTok to the footer to leverage the brand's 'Patriot' community and athlete-tested positioning.
The active theme is labeled '[Veterans Day Layout]' despite the current date being March.
Verify if seasonal components (banners, countdowns) from Veterans Day are still active and revert to an evergreen or more relevant seasonal layout.
The price range starts at $0.01.
Clean up internal data/catalog to ensure ghost SKUs or test products at $0.01 aren't indexed or visible to customers.