Blackstone Products
Blackstone Products specializes in durable and versatile solid rolled steel griddles and outdoor cooking equipment, catering to enthusiasts seeking a high-quality, comprehensive cookout experience.
Performance
Tech Stack (52)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| AdRoll | advertising | app |
| Affirm | bnpl | app |
| Amazon Ads | advertising | pixel |
| bazaarvoice | reviews | app |
| Bootstrap CDN | cdn | app |
| Cloudflare | cdn | app |
| consenttag | other | app |
| contentsquare | heatmap | app |
| disco | upsell | pixel |
| extend | post_purchase | app |
| globo | other | app |
| Globo Software | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Hotjar | heatmap | pixel |
| hyperspeed | other | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| Mailchimp | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| mmapiws | analytics | app |
| nofraud | fraud | app |
| PageFly | page_builder | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| powerfulform | other | app |
| Powerful Form Builder | page_builder | app |
| saasler | popups | pixel |
| Sentry | analytics | app |
| shipzip | shipping | app |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| signifyd | fraud | pixel |
| TikTok Pixel | advertising | pixel |
| Trade Desk | advertising | app |
| tvscientific | advertising | app |
| Twitter Widgets | other | app |
| vimeo | other | app |
| wiser | optimization | pixel |
| youtube | video | app |
Recent Changes (5)
Classification
Details
Findings (10)
The store has 1,000 collections for 1,000 products (a 1:1 ratio).
Consolidate collection structure. A 1:1 product-to-collection ratio suggests poor site architecture and fragmented SEO authority. Group products into logical categories to improve navigation and crawl depth.
Subscriptions are disabled despite selling high-frequency consumables.
Implement a 'Subscribe & Save' program for 'Cleaning & Care' and 'seasoning' product types. This builds MRR and increases LTV for a brand that sells durable hardware (griddles) requiring ongoing maintenance.
The store only ships to 1 country and supports 0 additional languages.
Expand international shipping and localization, starting with neighboring markets (Canada/Mexico). Blackstone is a major brand; limiting to one country misses significant global demand for outdoor cooking.
Review tools (Bazaarvoice, Judge.me) are installed in the stack, but the data reports 'Reviews: None'.
Audit the integration of Bazaarvoice/Judge.me to ensure star ratings and testimonials are rendering correctly on PLPs and PDPs. Social proof is critical for high-ticket items ($3,999 griddles).
The H1 tag is simply the brand name 'Blackstone Products'.
Optimize the H1 to include primary keywords (e.g., 'Blackstone Outdoor Griddles & Griddle Accessories') to improve organic ranking for high-intent search terms.
Multiple versions of Google Analytics (UA and GA4) are still loading.
Remove the deprecated Google Analytics Universal Analytics (UA) scripts to clean up the code and reduce unnecessary third-party requests, even if performance is currently stable.
No social media links are detected in the metadata/store data.
Integrate social media icons (Instagram, TikTok, YouTube) in the footer. Blackstone has a massive community ('Blackstone Betty', etc.); failing to link to these assets loses out on community-driven trust and UGC.
The homepage only contains 2 sections and 5 images.
Increase the richness of the homepage content. For a $200+ average order value, the page should feature more lifestyle imagery, educational content about griddling, and categorized entry points.
The average discount rate is only 8% on a high-margin griddle line.
Test higher-threshold 'Buy More, Save More' bundles for 'Covers & Carry Bags' and 'Cleaning' accessories to increase the $214 AOV, as hardware likely has high shipping costs.
Klaviyo is used for email/forms, but there is no specialized SMS marketing tool (like Postscript/Attentive) or explicit SMS capture.
Enable Klaviyo SMS or integrate a dedicated SMS tool. Outdoor cooking is seasonal and event-driven; SMS is highly effective for 'flash sale' reminders or cookout holiday prompts.