Black Diamond® Equipment | Climb. Ski. Run. Hike.
Black Diamond Equipment sells a comprehensive range of high-performance technical gear and apparel for climbing, skiing, running, and hiking, targeting serious outdoor enthusiasts and adventurers.
Performance
Tech Stack (40)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | app |
| amp | other | app |
| avantlink | advertising | pixel |
| bootstrap | other | app |
| Cloudflare | cdn | app |
| Consentmo GDPR Compliance | consent | app |
| Example Placeholder | other | app |
| Fast Bundle | upsell | app |
| Fbp Fast Bundle | upsell | app |
| github | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Impact Radius | advertising | app |
| ipify | analytics | app |
| Klaviyo | app | |
| listrak | pixel | |
| locally | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| PayPal | payments | app |
| recaptcha | fraud | app |
| redo | shipping | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| Shoplift Ai | other | app |
| smartlook | analytics | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| wknd | platform | app |
| wunderkind | advertising | app |
| Yotpo | reviews | app |
| youtube | video | app |
| Zendesk | support | app |
| zopim | support | app |
Recent Changes (8)
Classification
Details
Findings (9)
The H1 tag is reported as empty on the analyzed page.
Implement a descriptive, keyword-rich H1 tag (e.g., 'Black Diamond®: Technical Climbing, Ski & Mountain Equipment') to improve search engine indexing and accessibility.
Both Klaviyo and Listrak are installed as tools on the site.
Consolidate to a single Email/SMS Service Provider. Running both platforms simultaneously increases site bloat (JavaScript execution time) and creates risks for fragmented customer data and duplicate messaging.
Yotpo is installed as a review provider, yet the data indicates 'Reviews: None'.
Audit the Yotpo widget implementation. For a catalog of 2,000 products, a 'None' status suggests a technical disconnect or that reviews are not being properly rendered on product pages, resulting in a loss of critical social proof.
Only Shop Pay is available as a BNPL option for a catalog with items priced up to $9,999.99.
Integrate a high-ticket-friendly BNPL provider like Affirm. Given the $153 average price point and technical hardgoods (skis, avalanche gear) reaching near $10k, providing more financing flexibility is essential for conversion.
The page loads 75 images within only 4 sections, contributing to a total PageLoad of 3,184ms.
Optimize the 'NA-Prod' theme to reduce hidden asset loading. Audit image sliders and galleries to ensure images are lazy-loaded and not pre-loading in the DOM unnecessarily.
Subscriptions are disabled (False) despite selling high-frequency consumables.
Implement a 'Subscribe & Save' model for consumable product types such as 'Chalk Bags and Chalk' to build recurring revenue and increase customer lifetime value.
The store supports 71 languages but only ships to 2 countries.
Review the ROI of maintaining 71 language localizations for a highly restricted shipping footprint. Either expand global logistics or prune unused languages to reduce site complexity and maintenance overhead.
The store has a 25% average discount rate.
Transition from flat discounting to value-based bundling using the 'Fast Bundle' tool already installed. A consistent 25% markdown can devalue a premium technical brand like Black Diamond.
GTM is listed in scripts/tools, but the dedicated GTM field returns 'none'.
Perform a tracking audit. This discrepancy suggests the GTM container may be improperly placed, blocked, or not firing correctly, which compromises all downstream marketing data.