Beekman 1802 | There Is Beauty In Kindness
Performance
Tech Stack (61)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | app |
| Apple App Store | other | app |
| AppLovin Axon | advertising | app |
| Attentive | sms | pixel |
| audioeye | accessibility | app |
| Back in Stock | app | |
| Bunny Fonts | cdn | app |
| cartcdn | other | app |
| Cloudflare | cdn | app |
| duel | other | app |
| Fast Fonts | performance | app |
| Fluorescent Analytics | analytics | app |
| fondue | other | app |
| fontdeck | other | app |
| github | other | app |
| Global E | payments | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipify | analytics | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | pixel |
| onetrust | consent | app |
| PayPal | payments | app |
| pdq | platform | app |
| pepperjam | advertising | app |
| Pinterest Tag | advertising | pixel |
| Postscript | sms | app |
| revlifter | other | app |
| Rise Ai | payments | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| Shoplift Ai | other | app |
| Snapchat Pixel | advertising | pixel |
| tapcart | platform | app |
| TikTok Pixel | advertising | pixel |
| tolstoy | other | app |
| Triple Whale | analytics | pixel |
| trkn | advertising | app |
| Tvads Ai | other | app |
| Twitter Widgets | other | app |
| Two Performant | other | app |
| unpkg CDN | cdn | app |
| wunderkind | advertising | pixel |
| Xp2023 Pixel | advertising | pixel |
| Yotpo | reviews | app |
| youtube | other | app |
| Zipify | upsell | app |
Classification
Details
Findings (8)
There are 97 images on the homepage, contributing to the 6.2-second load time.
Implement strict lazy-loading for all images below the fold and ensure all assets are served in modern formats like WebP or AVIF.
The store ships to 38 countries (supported by Global-E) but only supports zero (assumed English-only) secondary languages.
Introduce translated versions of the site for top-tier non-English speaking markets to improve international conversion rates.
No review provider is detected and zero reviews are listed in the data.
Integrate a review platform (e.g., Okendo, Yotpo, or Bazaarvoice) to display user-generated content and star ratings, which are vital for establishing credibility in the skincare industry.
72 tools are integrated, causing a significant disparity between LCP (840ms) and total PageLoad (6198ms).
Conduct a tag audit to remove redundant or unused scripts. Use server-side tracking (e.g., GTM Server-Side) to move heavy marketing pixels off the client side.
The homepage lacks an H1 tag, which is a primary signal for search engines.
Add a keyword-optimized H1 tag such as 'Clinically Kind® Goat Milk Skincare & Body Care' to improve organic search rankings.
Multiple overlapping analytics suites are active, including GA4, GA Universal Analytics, Heap, Amplitude, Datadog RUM, and Microsoft Clarity.
Consolidate your analytics stack. Running 6+ behavioral and event-tracking tools simultaneously creates massive script execution overhead and potential data discrepancies.
No social media links were found in the site data.
Include links to Instagram, TikTok, and Pinterest in the header or footer to leverage the brand's visual identity and community-driven 'Kindness' mission.
The store displays an overall discount rate of 64%.
Analyze if perpetual high discounting is devaluing the 'Clinically Kind' premium brand positioning. Consider shifting towards loyalty-based rewards (Beekman 1802 'Kindness' rewards) rather than raw price slashing.