Beautyblender® Iconic Makeup Sponges: Blenders: Cleansers: Tools
Performance
Tech Stack (56)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | app |
| Amazon Pay | other | app |
| AMP: Back in Stock | app | |
| backinstock | app | |
| bazaarvoice | reviews | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| consentmanager | other | app |
| contentsquare | heatmap | pixel |
| Covet Pics | social_proof | app |
| Criteo | advertising | app |
| Eg Auto Add | upsell | app |
| findation | other | app |
| fivetran | analytics | pixel |
| forter | fraud | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| govx | payments | app |
| Hotjar | heatmap | pixel |
| id5 | advertising | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| Instant Page | performance | app |
| iubenda | consent | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| kenshoo | other | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| oribi | other | app |
| partnertrack | other | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| rakuten | advertising | app |
| Rakuten Advertising | advertising | pixel |
| Rakuten Linkshare | other | app |
| Rebuy | upsell | app |
| Recharge | subscriptions | app |
| rmtag | other | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| shopmy | loyalty | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| vimeo | other | app |
| xandr | advertising | app |
| youtube | video | app |
Classification
Details
Findings (8)
No Buy Now, Pay Later (BNPL) tools like Affirm, Klarna, or Afterpay are detected in the tech stack despite a Shopify Plus plan and price points reaching $120.
Implement a BNPL provider to lower the barrier to entry for high-value kits and bundles, which currently reach the $120 range.
The store ships to 50 countries but only supports 1 language (English).
Leverage Shopify Markets to introduce localized languages for top-performing non-English speaking regions to improve conversion rates and reduce bounce rates.
Page load time is over 5 seconds (5163ms) with a high volume of 3rd-party tools (43).
Perform a script audit to prune redundant tracking and analytics tools. Multiple overlapping pixels (Meta, Pinterest, Microsoft, Criteo, Rakuten, Impact) and analytics (GA4, UA, GTM, Contentsquare, Hotjar) are likely causing main-thread bloat.
Bazaarvoice is listed as a tool, but the store data reports 'Reviews: None'.
Verify the integration between Bazaarvoice and the Shopify front-end. Ensure star ratings and review widgets are rendering correctly on Product Detail Pages (PDPs) as social proof is critical in the beauty category.
The primary H1 tag is simply the brand name 'Beautyblender'.
Optimize the H1 tag to include high-volume keywords, such as 'Beautyblender®: The Original Makeup Sponge & Professional Beauty Tools', to improve organic search relevance.
No social media links were detected in the store metadata.
Ensure social links (Instagram, TikTok, YouTube) are clearly visible in the footer and header to leverage community-driven social proof, which is a primary driver for cosmetic tool purchases.
The store is running both Google Analytics 4 (GA4) and the deprecated Universal Analytics (UA).
Fully migrate to GA4 and remove Universal Analytics (UA) tracking code to reduce unnecessary network requests and improve data hygiene.
The store reports a high average discount rate of 50%.
With a high discount rate, use Rebuy (already installed) to focus on smart cross-sells and tiered discounts (e.g., 'Buy More, Save More') to protect margins and improve the Average Order Value ($23) relative to the top price points.