BEARDED.
B

BEARDED.

bearded.co.nz
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A New Zealand-based retailer specializing in beard care and grooming products. They source a variety of balms, oils, and kits from both local and international brands to serve the bearded community.

Beautymidhybridlaunching
Products
172
Price Range
$9 - $150
Avg Price
$79
Tools Detected
19

Performance

Largest Paint
348msP98
Server Response
24msP97
Full Load
1,529msP94
Page Weight
4,713KBP46

Tech Stack (19)

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Google Adsadvertisingpixel
Google Analytics 4analyticspixel
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Google Merchant Centeranalyticsapp
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Instagram Embedotherapp
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Meta Pixel (Facebook)advertisingpixel
PayPalpaymentsapp
Pinterest Tagadvertisingapp
Sentryanalyticsapp
Shopifyplatformapp
Triple Whaleanalyticspixel

Recent Changes (4)

product count changedProduct count: 1000 -> 0 (-1000)
2026-04-04
subscription changedhas_subscription changed: false -> true
2026-04-04
tool addedAdded tool: impact_radius
2026-04-04
tool removedRemoved tool: Impact
2026-04-04

Classification

CategoryBeauty
SubcategoryMen's Grooming
Price Tiermid
Business Modelhybrid
Target AudienceMen in New Zealand looking for specialized beard grooming and maintenance products.
Competitive MoatNiche focus on the 'bearded community' combined with local market presence.
Brand Personalitycasual
Growth Stagelaunching
Stack Sophisticationbasic
International Readinessdomestic_only

Details

ThemeBearded | TC | 20.01.26
CurrencyNZD
Free ShippingOver $85
SubscriptionsYes

Fonts

ArimoFigtree

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