DNA Tests for Cats & Dogs by Basepaws | Discover your pet’s genetic blueprint
Basepaws offers genetic DNA tests for cats and dogs, helping pet owners discover their companion's breed, traits, and health analysis to support their pet's best life.
Performance
Tech Stack (43)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Affirm | bnpl | app |
| algolia | search | app |
| Amazon Ads | advertising | app |
| awin | advertising | app |
| Cj Affiliate | advertising | app |
| contentful | other | app |
| fatmedia | other | app |
| FullStory | heatmap | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| impact | advertising | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| liveintent | advertising | app |
| liveramp | advertising | app |
| mediawallah | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| northbeam | advertising | app |
| nytrogen | analytics | app |
| onetrust | consent | app |
| Pinterest Tag | advertising | app |
| Reddit Pixel | advertising | pixel |
| roeye | advertising | app |
| safeopt | advertising | app |
| sciencebehindecommerce | affiliate | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Smarter Click | personalization | app |
| smct | other | app |
| survicate | other | app |
| TikTok Pixel | advertising | pixel |
| tmpxl | other | app |
| youtube | video | app |
| zenaps | other | app |
Recent Changes (8)
Classification
Details
Findings (10)
The data indicates 'Reviews: None' and no review provider is identified.
Integrate a product review platform like Okendo, Loox, or Stamped to build social proof and increase shopper confidence.
The store shows 0 products and 0 collections despite the title mentioning DNA tests.
Audit Shopify catalog settings and visibility permissions to ensure products are correctly indexed and visible to the front-end/crawlers.
PageLoad time is 4742ms with 34 third-party tools active.
Perform a script audit to prune unused tracking pixels and optimize the loading order of essential tools (e.g., Northbeam, Klaviyo, Algolia) to reduce total load time.
Simultaneous use of Google Analytics, GA4, and the deprecated Google Analytics UA.
Consolidate tracking to Google Analytics 4 (GA4) and remove deprecated UA code to improve site hygiene and performance.
The store identifies 0 languages and 0 shipping countries in the international configuration.
Configure Shopify Markets to enable international shipping, localized currency, and multi-language support to expand global reach.
No social media links are detected in the store data.
Add links to Instagram, TikTok, and Facebook in the footer to foster community trust and provide additional brand touchpoints.
The meta description ends abruptly without finishing the sentence.
Rewrite the SEO meta description to be under 160 characters and include a clear, complete call-to-action.
While Klaviyo is used for email/forms, there is no dedicated SMS marketing tool listed among the 34 integrations.
Implement an SMS marketing platform (e.g., Postscript or Attentive) to capture high-intent traffic and improve retention.
Subscription functionality is currently set to False.
Introduce a subscription model for recurring pet health reports or supplements to increase Customer Lifetime Value (LTV).
The H1 tag 'Your pet's best life' lacks the primary keywords found in the page title.
Update the H1 to include 'DNA Tests' or 'Genetic Testing' to improve search engine relevance and keyword alignment.