August Home specializes in smart locks, keypads, and accessories, offering convenient, keyless, and secure access solutions for homeowners integrating their front door into a broader smart home ecosystem.
Performance
Tech Stack (48)
Recent Changes (9)
Classification
Details
Findings (8)
Cumulative Layout Shift (CLS) is 0.2122, which is significantly above the 'Good' threshold of 0.1.
Identify elements causing shifts (likely images or Affirm/Bazaarvoice widgets) and set explicit dimensions or reserved slot heights to stabilize the layout.
There is a 1:1 ratio of products to collections (1000:1000).
Audit and consolidate the collection structure. A 1:1 ratio suggests either automated tag-based collections gone wrong or a confusing navigation hierarchy that dilutes SEO authority.
Bazaarvoice is present in the tech stack, but the data shows 'Reviews: None'.
Investigate the Bazaarvoice integration. If reviews are being collected but not displaying, the store is missing critical social proof for high-ticket items.
The page is loading 155 images across only 5 sections, contributing to a slow 4.9s load time.
Implement aggressive lazy loading, use modern formats (WebP/AVIF), and remove redundant images to improve LCP and overall page weight.
The average price is $2242, with a max price of $49,999, which is atypical for the smart lock category.
Verify if the $49k product is a placeholder or internal SKU that should be hidden from the online store, as it skews site-wide analytics and may confuse customers on price-sorted pages.
The store only ships to 2 countries and has 0 additional language localizations.
Leverage Shopify Markets to expand shipping zones and enable multi-language support, especially given the global nature of the 'August' brand.
Subscriptions are disabled (False).
Explore a subscription model for 'Pro' cloud features, monitoring, or extended warranty (beyond the one-time 'Extend' plan) to increase Customer Lifetime Value (LTV).
Social links are limited to Facebook, Instagram, and LinkedIn.
Integrate TikTok into the social mix. Smart home products are high-performing in 'how-to' and 'demonstration' video formats on that platform.