
ASRV | Premium Sportswear, Activewear & Gym Clothes
Performance
Tech Stack (80)
Classification
Details
Findings (8)
No 'Buy Now, Pay Later' (BNPL) provider is detected despite high-ticket items and a premium positioning.
Integrate Affirm, Klarna, or Afterpay to lower the barrier for high-ticket purchases ($100-$400 range).
No review platform is detected for a high-volume Shopify Plus store.
Implement a social proof tool like Okendo or Yotpo to showcase customer feedback, which is critical for premium apparel.
Google Tag Manager is present in the tool list but reported as 'none' in the GTM-specific field, suggesting a potential container or script error.
Audit GTM installation to ensure data layer events are firing correctly for the 11 web pixels detected.
The store is running 63 different tools/scripts, leading to a PageLoad of 3.2s despite exceptionally fast server response (TTFB 26ms).
Conduct a script audit to prune unused tracking pixels (e.g., redundant GA/GTM or multiple analytics providers like Heap and Amplitude).
The store ships to 229 countries but supports 0 additional languages.
Activate Shopify Markets to provide localized translated experiences for top non-English speaking shipping destinations.
The default currency is AED despite the primary country being listed as US, which may cause conversion friction for domestic customers.
Verify geo-IP routing to ensure US customers default to USD while maintaining AED for the MENA region.
A discount rate of 99% is detected in conjunction with an 'End of Season' sale theme.
Ensure the 'Premium' brand positioning isn't being compromised by extreme site-wide discounting; consider move to tiered loyalty rewards instead.
Subscriptions are not utilized despite a large product catalog of 1000 items, including basics and accessories.
Launch a 'Core Essentials' subscription or membership model for replenishment items like socks, headwear, or training basics.