Scent Company | Home & Business Scenting | Aroma360

Subscriptions are listed as False despite the store selling highly consumable items like scent oils and refills.

Implement a recurring subscription model for fragrance refills to increase Lifetime Value (LTV) and predictable revenue.

No review provider or customer reviews are detected in the store data.

Integrate a robust review platform (e.g., Okendo, Yotpo, or Junip) to build social proof, especially critical for high-ticket items ($12k diffusers).

The store is running 94 different tools/scripts, contributing to a slow total page load time of 4.6 seconds.

Perform a script audit to remove redundant or unused apps (e.g., multiple analytics and SMS tools) to improve mobile performance.

The average discount rate is 47%, which is exceptionally high for a premium branding/marketing scent company.

Reduce reliance on deep discounting which can erode brand equity; pivot to value-based bundling or a loyalty program (note: Inveterate is already present).

The primary H1 tag is simply the brand name 'Aroma360'.

Optimize the H1 to include high-intent keywords such as 'Luxury Home & Business Scenting Solutions' to improve organic search rankings.

Both Attentive and Electric SMS are detected in the tech stack.

Consolidate SMS marketing into a single platform (preferably Attentive given their scale) to prevent duplicate messaging and reduce costs.

The store ships to 237 countries but only offers 4 languages.

Expand language translation for top-performing international markets to reduce friction and improve conversion rates globally.

The store is on a 'standard' Shopify plan despite managing 2000 products, 2000 collections, and an enterprise-level tool stack.

Ensure the store is on Shopify Plus to better handle the massive product/collection architecture and high-volume traffic expected with 94 marketing tools.