Rugs, Bedding, Home Décor, Furniture and More – Annie Selke
Annie Selke offers a curated collection of high-end home furnishings, including rugs, bedding, and decorative accents. The store focuses on elevating interior spaces through a sophisticated, designer-led aesthetic.
Performance
Tech Stack (48)
| Tool | Category | Detection |
|---|---|---|
| Acp Magento | other | app |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| Algolia | search | app |
| AppLovin Axon | advertising | app |
| awin | advertising | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| curalate | social_proof | app |
| customily | personalization | app |
| elevar | analytics | pixel |
| Fast Simon | search | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipstack | other | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Loop Returns | shipping | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| myregistry | other | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| pepperjam | advertising | app |
| Pinterest Tag | advertising | app |
| Reddit Pixel | advertising | pixel |
| roeye | advertising | app |
| roomvo | other | app |
| Rtb House | advertising | app |
| Safeopt Cf | advertising | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| swym | other | app |
| Swym Wishlist Plus | other | app |
| TikTok Pixel | advertising | pixel |
| usablenet | accessibility | app |
| Yotpo | reviews | app |
| Zendesk | support | app |
| zopim | support | app |
Recent Changes (13)
Classification
Details
Findings (10)
The H1 tag is recorded as empty.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Luxury Rugs, Bedding & Home Décor') to improve search engine indexing and clarity.
The data reports 0 reviews found despite having both Okendo and Yotpo installed in the marketing stack.
Audit the implementation of Okendo/Yotpo to ensure widgets are firing correctly and displaying social proof on product and home pages.
There are no social media links detected on the storefront.
Integrate links to Instagram, Pinterest, and Facebook to build brand community and leverage the visual nature of home décor products.
The discount rate is reported at 88%.
Audit the pricing strategy; a perpetual 88% discount can signal 'liquidation' rather than 'luxury,' potentially damaging long-term brand equity for a curated collection.
The store is on a 'standard' Shopify plan despite managing 6,000 products and 37 third-party integrations.
Evaluate a move to Shopify Plus to access advanced checkout customization, lower transaction fees, and better handling of large product/collection volumes.
There are 2,000 collections for only 6,000 products (a 1:3 ratio).
Consolidate redundant collections to improve crawl budget and prevent keyword cannibalization/thin content issues.
Page load time is 2950ms despite an exceptionally fast TTFB of 47ms.
The 37 installed tools are likely causing significant main-thread execution delay. Conduct a third-party script audit to remove unused apps (e.g., both Okendo and Yotpo are present).
The homepage only contains 2 sections but loads 69 images.
Restructure the homepage to include more diverse content sections (e.g., Category Grids, Shop the Look, Brand Story) rather than relying on heavy, image-dense carousels which may be hidden from users.
The store only ships to 2 countries despite a high-end product catalog with global appeal.
Explore expansion into additional international markets using Shopify Markets to leverage the 'Annie Selke' brand globally.
Subscriptions are disabled.
Consider a subscription or 'membership' model for swatches, rug cleaning supplies, or exclusive early access to furniture drops to increase LTV.