Andy Frisella- Entrepreneur, Author, Car Nerd, Host of Real AF Podcast
Performance
Tech Stack (60)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibly | accessibility | app |
| Adobe Fonts | cdn | app |
| aimtell | other | app |
| alocdn | cdn | app |
| AMP: Back in Stock | app | |
| Back in Stock | app | |
| Bold Upsell | other | app |
| Bunny Fonts | cdn | app |
| Cloudflare | cdn | app |
| edgeme | platform | app |
| Elfsight | page_builder | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Maps | other | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Hulk Form Builder | page_builder | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| Ip Api | analytics | app |
| Ip Lookup | other | app |
| jsDelivr CDN | cdn | app |
| Justone Ai | other | app |
| Klaviyo | app | |
| liveintent | advertising | app |
| liveramp | advertising | app |
| Meta Pixel (Facebook) | advertising | pixel |
| mouseflow | heatmap | app |
| Okendo | reviews | app |
| orderlogic | other | app |
| PayPal | payments | app |
| pingdom | other | app |
| Pinterest Tag | advertising | app |
| Rebuy | upsell | app |
| Recharge | subscriptions | app |
| refersion | loyalty | pixel |
| replo | page_builder | pixel |
| Retention Com | pixel | |
| S3 Generic | other | app |
| Sail Horizon | other | app |
| Sentry | analytics | app |
| Seo Manager | seo | app |
| Shogun | page_builder | pixel |
| Shopify | platform | app |
| Shopify Forms | app | |
| Shopify Product Reviews | other | app |
| SMSBump (Yotpo) | sms | app |
| spotify | other | app |
| TikTok Pixel | advertising | pixel |
| Twitter Widgets | other | app |
| typeform | other | app |
| usbrowserspeed | analytics | app |
| vimeo | other | app |
| Yotpo Sms | sms | app |
| Yotpo Smsbump | sms | app |
| youtube | video | app |
Classification
Details
Findings (9)
The store is using AED (United Arab Emirates Dirham) as the primary currency for a US-based store/entrepreneur.
Switch the default currency to USD and implement a multi-currency switcher to reduce friction for the core US audience.
No Buy Now, Pay Later (BNPL) options are available despite an extremely high average price point.
Integrate Affirm, Klarna, or Afterpay to increase conversion on high-ticket items like coaching or bundles.
Okendo is installed in the tech stack, but the data reports zero reviews or an inactive provider status.
Ensure the Okendo widget is correctly configured and social proof is being pulled through to product pages.
Recharge is installed in the tech stack, but the store has zero active subscriptions enabled.
Leverage Recharge to offer recurring orders on consumable goods (like children's books or apparel bundles) to increase LTV.
The store only ships to 3 countries despite Andy Frisella's global audience reach via podcasting.
Expand shipping zones to include UK, Canada, and Australia to capture international demand from the podcast audience.
The site is running 49 different tools/scripts, which is likely contributing to the 3.7s page load time.
Perform a technical audit to remove redundant scripts (e.g. multiple font providers like adobe_fonts, bunny_fonts, and google_fonts).
The primary H1 is restricted to 'Real AF Podcast', which ignores the author and apparel side of the business.
Optimize the H1 to be more inclusive of the brand's breadth (e.g. 'Andy Frisella: Author, Podcast Host & Official Gear').
Google Tag Manager is detected in the tool stack, but the GTM status reports 'none'.
Verify that the GTM container is firing correctly and not blocked by a configuration error in the theme code.
The price range is massive ($4.99 to $300k), which can confuse the average customer profile.
Use separate collections or a sub-domain for high-ticket coaching/concierge services to protect the conversion rate of the retail store.