Andie Co. | Confidence in comfort. Everyday essentials & swimwear.
Performance
Tech Stack (40)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | pixel |
| checkmate | shipping | app |
| Chord Co | other | app |
| Chord Commerce | platform | app |
| Cloudflare | cdn | app |
| digioh | personalization | app |
| Eg Auto Add | upsell | app |
| elevar | analytics | pixel |
| fairing | analytics | pixel |
| Global E | payments | pixel |
| Google Ads | advertising | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| grin | loyalty | pixel |
| hue | other | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| listrak | pixel | |
| liveintent | advertising | pixel |
| liveramp | advertising | app |
| Loop Returns | shipping | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| nosto | personalization | pixel |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Rise Ai | payments | app |
| saasler | popups | pixel |
| Shopify | platform | app |
| shopmy | loyalty | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| VWO (Visual Website Optimizer) | ab_testing | pixel |
| wair | personalization | app |
Classification
Details
Findings (9)
The data reports zero reviews and no social media links are present in the store metadata.
Integrate a review platform (like Okendo, suggested by the 'oke-widget-icons' font) and ensure social links (Instagram/TikTok) are visible in the footer to build brand authority.
The store has a 1:1 ratio of products to collections (105k products to 104k collections).
Audit the collection structure to consolidate redundant landing pages. A 1:1 ratio suggests 'thin content' which can dilute SEO authority and waste crawl budget.
Cumulative Layout Shift (CLS) is 0.1615, which is above the Google recommended threshold of 0.1.
Identify elements causing layout shifts (likely images or app widgets loading late) and reserve space using CSS aspect-ratio or explicit height/width attributes.
The store is running 65 different third-party tools and has a total page load time of over 5.7 seconds.
Conduct a third-party script audit. Consolidate marketing tags and use a manager like Elevar (already present) to server-side track or delay non-critical scripts.
The average discount rate is high at 29%.
Reduce reliance on site-wide discounts. Implement tiered 'Buy More, Save More' bundles or loyalty-based rewards to maintain a higher effective AOV and protect margins.
Subscriptions are disabled despite the store selling 'everyday essentials' from Richer Poorer.
Launch a subscription program for basics/essentials (underwear, bralettes, loungewear) to increase customer lifetime value (LTV) and predictable recurring revenue.
Only 1 image is detected across 12 page sections.
Increase visual density. For a swimwear/lifestyle brand, every section should feature high-quality lifestyle or product imagery to drive conversion intent.
The primary H1 tag is 'The Tapestry Collection', which lacks core product keywords.
Optimize the H1 for search by including high-volume keywords like 'Women's Swimwear' or 'Everyday Essentials' alongside the seasonal campaign name.
The store attempts to support 201 languages and 201 countries.
Prioritize high-quality, manual localization for top-tier markets rather than relying on broad auto-translation for 201 languages, which often results in poor UX and low trust.