AMIRI Official Site | Discover The New Collection
AMIRI is a luxury fashion brand selling high-end men's and women's ready-to-wear, shoes, leather goods, and accessories directly to affluent consumers globally through its official online store.
Performance
Tech Stack (50)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| AMP: Back in Stock | app | |
| apphero | other | app |
| Appmate Wishlist King | personalization | app |
| Back in Stock | app | |
| Bold Commerce | upsell | app |
| Bunny Fonts | cdn | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | app |
| cookiepro | consent | app |
| Criteo | advertising | app |
| fingerprintjs | fraud | app |
| Global E | payments | app |
| Google Ajax Libraries | other | app |
| Google Cloud | other | app |
| Google Fonts | cdn | app |
| Google Optimize | other | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Hotjar | heatmap | pixel |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | app |
| Lucky Orange | heatmap | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| mmapiws | analytics | app |
| nofraud | fraud | app |
| nosto | personalization | app |
| onetrust | consent | app |
| openfingerprint | other | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| Rep Ai | support | app |
| riskified | fraud | app |
| Sentry | analytics | app |
| Shogun | page_builder | app |
| Shopify | platform | app |
| shoplift | ab_testing | app |
| Shoplift Ai | other | app |
| shopmy | loyalty | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | app |
| The Trade Desk | advertising | app |
| Visitors Live | analytics | app |
| yofi | other | app |
| youtube | other | app |
Recent Changes (10)
Classification
Details
Findings (9)
The homepage H1 tag is empty.
Implement a descriptive H1 tag (e.g., 'AMIRI Official Site | Luxury Men's & Women's Fashion') to improve search engine indexing and accessibility.
The store is running 44 tools, including redundant session recording and analytics suites: Contentsquare, Hotjar, Lucky Orange, Microsoft Clarity, Heap, and Amplitude.
Consolidate the analytics stack. Choose one high-end session replay tool (e.g., Contentsquare) and one primary product analytics tool (e.g., Amplitude) to reduce script execution time and browser resource contention.
There is a significant gap between LCP (292ms) and full PageLoad (2469ms), suggesting heavy client-side processing.
Audit and lazy-load non-critical scripts (especially the 44 third-party tools). The fast TTFB (21ms) and LCP indicate the server and images are optimized, but the tool-heavy head section is delaying full interactivity.
The store has 108,000 collections for 109,000 products, a near 1:1 ratio.
Audit the collection structure. This ratio suggests a massive number of automated or duplicate collections which can lead to keyword cannibalization and crawl budget waste.
The store is using both Riskified and NoFraud simultaneously.
Consolidate to a single fraud prevention provider. Running both can increase false-positive declines, creating friction for high-value customers, and increases operational costs.
The data shows no review provider and zero reviews integrated.
While luxury brands often avoid star ratings for aesthetic reasons, implementing 'Verified Buyer' seals or high-end curated testimonials can reduce friction for new customers at a $905 average price point.
The store defaults to AED currency despite the country being set to US.
Ensure the Global-e integration is correctly detecting user IP to match currency to geography. A US user seeing AED by default is a major conversion blocker.
The social link fields in the store metadata are empty or incomplete.
Populate all social media metadata and footer links to ensure cross-channel trust and SEO 'SameAs' schema validation.
The CSS font-family includes generic fallbacks (Helvetica, Arial) as primary Roman weights.
Ensure 'helvetica-neue-lt-std-roman' is correctly loading via Adobe/Google fonts to maintain brand premiumness, as fallbacks to standard Arial can degrade the luxury feel.