ALPAKA specializes in high-quality, sleek, and functional bags including messenger bags, sling bags, and backpacks. Their products are designed for everyday use and city travel, focusing on durability and modern aesthetics.
Performance
Tech Stack (29)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| AMP: Back in Stock | app | |
| Attentive | sms | pixel |
| avantlink | advertising | pixel |
| Blockify Fraud Filter | fraud | pixel |
| census | analytics | pixel |
| contentsquare | heatmap | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Hotjar | heatmap | pixel |
| Infrastructure | platform | app |
| kickbooster | other | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Retention Com | pixel | |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| Snapchat Pixel | advertising | pixel |
| swym | other | app |
| tapcart | platform | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| videowise | video_commerce | app |
| Yotpo | reviews | pixel |
Classification
Details
Findings (8)
The site loads 52 different third-party tools and 15 web pixels, leading to a PageLoad time of 3761ms despite an excellent TTFB of 49ms.
Perform a tag audit via Google Tag Manager to remove redundant or unused tracking scripts (e.g., multiple attribution and retention tools like Northbeam, Retention.com, and SafeOpt) to bring PageLoad under 2.5s.
The H1 tag is simply 'ALPAKA', which provides no keyword relevance for search engines regarding the product category.
Update the H1 to include primary keywords like 'ALPAKA: Technical Bags, Slings & Travel Accessories' to improve rankings for 'Technical Bags' and 'Sling Bags'.
There is a 1:1 ratio of products to collections (3000 products | 3000 collections), suggesting automated collection creation or lack of structure.
Consolidate collections into a logical hierarchy (e.g., by use case: Daily, Travel, Camera) and use 'NoIndex' for low-value automated collections to preserve crawl budget.
Okendo is installed in the marketing stack, but the data indicates 'Reviews: None'.
Verify the integration of Okendo widgets on Product Detail Pages (PDPs). If reviews exist, ensure they are rendering correctly; if not, initiate a post-purchase review request flow via Klaviyo/Okendo.
The reported discount rate is 60%, which is exceptionally high for a brand positioned as 'Premium'.
Reduce reliance on flat-site-wide discounts and transition to a value-added strategy (e.g., 'Buy a Bag, Get a HUB Accessory') to protect brand equity and margins.
The stack includes Retention.com, SafeOpt, and Attentive, indicating an aggressive strategy for identifying and messaging anonymous traffic.
Ensure frequency capping is strictly managed between Attentive (SMS) and Klaviyo (Email) to prevent high unsubscribe rates from users identified by Retention.com.
The store supports 235 languages but only ships to 57 countries, suggesting a bloated translation setup that may be impacting technical performance.
Prune the number of active languages to match the primary markets within the 57 countries served to reduce script overhead and improve localization quality.
Subscriptions are enabled (True), but the product types (Bags, Slings) are typically durable goods with low replenishment frequency.
Evaluate if subscriptions are being used for 'Club' memberships or mystery boxes; if not, refocus the UI space on 'Bundles' (which are present in product types) to increase Average Order Value (AOV).