Halloween Costume Store, Cosplay Makeup & Collectibles Gift Shop – AbracadabraNYC
Performance
Tech Stack (47)
| Tool | Category | Detection |
|---|---|---|
| Affirm | bnpl | app |
| awin | advertising | pixel |
| bookthatapp | other | app |
| Bugsnag | analytics | app |
| cj | advertising | app |
| Cj Affiliate | advertising | pixel |
| Cloudflare | cdn | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Maps | other | app |
| Google Tag Manager | analytics | pixel |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipinfo | other | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| kenwheeler | other | app |
| LinkedIn Pixel | advertising | pixel |
| liveintent | advertising | app |
| mczbf | analytics | app |
| mediawallah | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| multiloca | other | app |
| nytrogen | analytics | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| roeye | advertising | app |
| safeopt | advertising | app |
| sciencebehindecommerce | affiliate | app |
| Sezzle | bnpl | app |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| Shopify Forms | app | |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| tmpxl | other | app |
| Tnc Terms Conditions | consent | app |
| Triple Whale | analytics | pixel |
| Twitter Widgets | other | app |
| vimeo | other | app |
| youtube | video | app |
| zenaps | other | app |
Classification
Details
Findings (9)
The H1 tag is empty on the homepage.
Implement a primary H1 tag that includes core keywords like 'NYC Halloween Costume & Magic Shop' to improve search engine indexing and relevance.
Cumulative Layout Shift (CLS) is 0.2241, which is significantly above the recommended threshold of 0.1.
Identify and fix elements causing layout shifts, such as images without dimensions or late-loading dynamic content, to improve visual stability and mobile user experience.
No reviews are detected despite Judge.me being present in the marketing stack.
Activate review widgets on product pages and implement an automated post-purchase email flow to collect and display social proof.
Google Tag Manager is listed in the tools but the specific GTM field reports 'none'.
Audit the GTM installation to ensure the container snippet is correctly placed and firing on all pages to maintain data integrity.
The store sells consumables like professional makeup (Ben Nye) but has no subscription model active.
Implement a 'Subscribe & Save' model for recurring purchase items like makeup and SFX supplies to increase Customer Lifetime Value (LTV).
The store ships to 145 countries but only supports one language (English).
Enable multi-language support through Shopify Markets for top-performing international regions to improve conversion rates for non-English speakers.
The store has 1,000 collections for 7,000 products, averaging only 7 products per collection.
Consolidate thin collections to improve SEO authority and prevent crawl budget wastage on low-value pages.
The title tag is repetitive ('Store' mentioned 3 times) and heavily keyword-stuffed.
Refine the Meta Title to be more brand-centric, e.g., 'Abracadabra NYC | Halloween Costumes, Magic & Props', to improve CTR in SERPs.
There are 10 different web pixels detected alongside a complex marketing stack.
Consolidate tracking pixels through GTM to reduce the number of individual scripts loading in the browser, which will help mitigate the CLS issues.