1UP Nutrition
1UP Nutrition offers a wide range of dietary supplements, including proteins and pre-workouts, alongside fitness accessories like shakers and apparel. They serve fitness enthusiasts and athletes looking to optimize their health and performance.
Performance
Tech Stack (40)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| alia | app | |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | pixel |
| audioeye | accessibility | app |
| Blockify Fraud Filter | fraud | pixel |
| carthook | other | app |
| Cloudflare | cdn | app |
| convert | ab_testing | app |
| elevar | analytics | pixel |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| impact | advertising | app |
| Impact Radius | advertising | app |
| ipblocker | other | app |
| Klaviyo | pixel | |
| Meta Pixel (Facebook) | advertising | pixel |
| northbeam | advertising | pixel |
| Octane AI | personalization | app |
| onetrust | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| Postscript | sms | app |
| Rebuy | upsell | app |
| Sezzle | bnpl | app |
| Shopify | platform | app |
| Smile.io | loyalty | pixel |
| Snapchat Pixel | advertising | pixel |
| superfiliate | loyalty | app |
| Synctrack | shipping | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| Yotpo Sms | sms | app |
Classification
Details
Findings (12)
The meta description field for the homepage is empty.
Write a compelling, keyword-optimized meta description (150-160 characters) to improve search engine click-through rates.
No H1 tag was detected on the primary landing page.
Add a descriptive H1 tag containing primary keywords (e.g., '1UP Nutrition: Premium Supplements & Fitness Apparel') to improve SEO and accessibility.
Subscription functionality is currently disabled (False).
Implement a 'Subscribe & Save' program to drive recurring revenue and increase LTV, which is critical for the supplement industry.
No reviews provider or social media links were found in the site data.
Integrate a reviews platform (e.g., Okendo or Yotpo) and add social links to the footer to build credibility and community trust.
The Cumulative Layout Shift (CLS) is 0.1833, exceeding the recommended threshold of 0.1.
Optimize image containers with explicit dimensions and reduce dynamic content shifts during page load to stabilize the user experience.
PageLoad time is 4.1s despite a very fast TTFB (29ms) and LCP (912ms).
Audit and prune the 75+ third-party tools (e.g., multiple analytics and tracking pixels) that are likely bloating the main thread after initial paint.
The store ships to 143 countries but only supports 0 additional languages.
Use Shopify Markets to enable multi-language and multi-currency support for top international shipping destinations.
The average discount rate is exceptionally high at 54%.
High perpetual discounting can devalue a premium brand. Consider pivoting to a loyalty-based reward system or value-based bundling.
Four different BNPL providers (Klarna, Afterpay, Affirm, Sezzle) are active.
Consolidate to 1-2 primary BNPL providers to reduce visual clutter on product pages and simplify the decision-making process for customers.
Product types include both 'Supplement' and 'Supplements'.
Standardize product categories to a single 'Supplements' type to ensure accurate filtering and improved site search results.
CSS colors are restricted to monochrome (#000000, #ffffff).
Introduce a bold accent color for primary Call-to-Action (CTA) buttons to create better visual hierarchy and drive conversions.
Store is on a 'standard' Shopify plan despite managing 1000+ products and 75 tools.
Evaluate a move to Shopify Plus for better checkout customization (Shopify Functions) and dedicated support given the store's complexity.