100 Thieves

The store lists no Buy Now Pay Later (BNPL) providers in the meta-data despite high-ticket items up to $998.

Integrate a BNPL solution like Affirm, Afterpay, or Klarna to improve conversion rates and average order value for premium apparel items.

No review provider (e.g., Okendo, Stamped, Junip) is detected in the tool stack or metadata.

Implement a dedicated review platform to collect and display social proof, which is essential for a high-velocity lifestyle and apparel brand.

The store ships to 192 countries but has 0 additional languages detected in the metadata.

Enable multi-language support via Shopify Markets or a translation app to provide a localized shopping experience for the nearly 200 countries served.

The H1 tag for the analyzed page is currently empty.

Add a descriptive H1 tag (e.g., '100 Thieves Apparel & Lifestyle Gear') to improve search engine rankings and site accessibility.

Both Attentive and Postscript (major SMS marketing competitors) are installed simultaneously.

Consolidate SMS marketing to a single platform to reduce costs, prevent duplicate messaging to customers, and centralize subscriber data.

Three enterprise fraud protection tools (Forter, NoFraud, Riskified) are all active in the tech stack.

Audit and consolidate fraud protection to a single provider to reduce third-party script bloat and redundant software subscription costs.

The page loads 46 third-party tools and 83 images, leading to a PageLoad time of nearly 3 seconds.

Perform a script audit to remove unused apps and optimize image delivery (lazy-loading/compression) to bring PageLoad time closer to the 1.2s LCP.

'100 Thieves 26' Primary Jersey' is incorrectly listed as a Vendor instead of a Product Name or Sub-brand.

Clean up Shopify Vendor fields to ensure they reflect actual brands/manufacturers for accurate collection filtering and internal reporting.

The social links metadata contains an empty/blank entry between Facebook and Instagram.

Fix the social link configuration in the theme settings to ensure all channels (like YouTube or TikTok) are properly mapped without rendering empty nodes.